Financial Services

Relative Unknowns from Japan Emerge as Sponsors Across Asia

January 28, 2015

It’s been a busy week for two Japanese corporations, sealing significant deals in the Asian sport sponsorship scene. But they're not your usual Japanese sponsors....

Korea Ski Association Strikes Sponsorship Bonanza

January 23, 2015

The infrastructure shortcomings of 2018 Winter Olympic and Paralympic Games in Pyeongchang might have hogged the headlines in the recent week, but there was some reprieve for the…

Bangkok Bank Gets Sporty With Chelsea FC Tie-Up

December 29, 2014

Bangkok Bank has become the official payment card partner of Chelsea Football Club in Thailand.

Hana Bank Continues Backing Golf

December 17, 2014

Korea’s second largest bank, Hana Financial Group continues its long-term golf association, following new personal endorsement deals with a trio of LPGA stars.

Lotte Renews Kim Hyo Joo Sponsorship Deal

December 3, 2014

Emerging Korean golfing star Kim Hyo Joo has secured a lucrative five-year personal sponsorship renewal with Lotte Group, following a fine year.

Qatar Airways Partners Coca-Cola’s IPTL

November 27, 2014

Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.

Singapore bank DBS seeks "originality" in its Sponsorship platforms

November 24, 2014

At a recent event, ASN caught up with two key executives from DBS Bank to ask them about their perspectives on Sponsorship in the region.

DBS Banks On SEA Games & Marina Regatta

November 17, 2014

The 28th SEA Games inches closer to its USD40 m target following a partnership agreement with DBS Bank, which becomes the seventh corporate sponsor of the upcoming biennial…

Societe Generale Partners SCC International Rugby 7s

October 31, 2014

European financial services giant Societe Generale has secured a two- year deal to become the title sponsor for the Singapore Cricket Club (SCC) International Rugby 7s.