Financial Services

Domestic Corporations Continue Backing Tokyo 2020

July 30, 2015

The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)

June 19, 2015

ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…

Sponsorship Coup For 2015 Mumbai Film Festival

June 15, 2015

The 17th edition of the Mumbai Film Festival has received a sponsorship boost from Reliance Jio Infocomm and Star India.

How Will The Proposed Tobacco Control Legislation Affect The Indonesian Sponsorship Market?

June 8, 2015

With Indonesian legislators expected to pass a ban on tobacco commercials across television in the next two months, the nation’s television stations are panicking to find alternative revenue…

Scandal Plagued FIFA Bans Indonesia From International Football

June 4, 2015

The Asian Football Confederation (AFC) has confirmed Indonesia's ban from all international football, including next week's 2018 World Cup qualifiers.

INTERVIEW: Global Blue-chip Sponsors Share Insights On Their Asian Sponsorships

May 22, 2015

The rise of blue-chip international Art fairs in Asian cities are steadily luring investment from brands in the financial services and luxury sectors, both of whom are looking…

Kookmin Boost Korean Bobsleigh & Skeleton National Teams In Difficult Market

May 12, 2015

Ahead of the PyeongChang Winter Olympics in 2018, the Korean Bobsleigh and Skeleton Federation has secured a three-year sponsorship deal with domestic bank KB Financial Group to boost…