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Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions
August 25, 2015
In arguably Malaysia's worst economic climate in the last 25 years, the Malaysian Golf Association (MGA) has announced that long-term partner Maybank has withdrawn its title sponsorship for…
Brand Nehwal Primed To Dominate In India
August 24, 2015
Indian shuttler Saina Nehwal who reclaimed her position as the world number 1 last week has become a star attraction for brands in recent years.
Domestic Corporations Continue Backing Tokyo 2020
July 30, 2015
The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…
How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?
June 30, 2015
Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)
June 19, 2015
ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…
Sponsorship Coup For 2015 Mumbai Film Festival
June 15, 2015
The 17th edition of the Mumbai Film Festival has received a sponsorship boost from Reliance Jio Infocomm and Star India.
How Will The Proposed Tobacco Control Legislation Affect The Indonesian Sponsorship Market?
June 8, 2015
With Indonesian legislators expected to pass a ban on tobacco commercials across television in the next two months, the nation’s television stations are panicking to find alternative revenue…
Scandal Plagued FIFA Bans Indonesia From International Football
June 4, 2015
The Asian Football Confederation (AFC) has confirmed Indonesia's ban from all international football, including next week's 2018 World Cup qualifiers.
INTERVIEW: Global Blue-chip Sponsors Share Insights On Their Asian Sponsorships
May 22, 2015
The rise of blue-chip international Art fairs in Asian cities are steadily luring investment from brands in the financial services and luxury sectors, both of whom are looking…
Kookmin Boost Korean Bobsleigh & Skeleton National Teams In Difficult Market
May 12, 2015
Ahead of the PyeongChang Winter Olympics in 2018, the Korean Bobsleigh and Skeleton Federation has secured a three-year sponsorship deal with domestic bank KB Financial Group to boost…
