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ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
Riot Games And MTV Bet On Southeast Asia’s eSports Rise
April 15, 2018
Leading video game publisher Riot Games will collaborate with MTV to launch Hyperplay, an esports and music festival in Singapore.
What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?
February 20, 2018
PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.
Top Southeast Asia eSports team Mineski Pro Partners AirAsia
January 26, 2018
AirAsia, which is known for betting on emerging Sponsorship platforms, has scored a one-year deal with Southeast Asian eSports team Mineski Pro.
eSports Lures Intel Away From Safer Platforms In China
January 25, 2018
Intel continues to be focused in widening its reach in China’s eSports sponsorship scene, securing a deal with the nation’s emerging eSport club Tyloo’s Counter Strike:GO (CS:GO) and…
Taiwanese Hardware Giant Asus Invests US$16m In Its First eSports Team
January 5, 2018
Leading Taiwanese IT hardware brand Asus has reportedly invested US$16m in the establishment of an eSports operation subsidiary to conquer the Chinese market.
Chinese Government Eyes The Nation’s Emerging eSports Industry
December 7, 2017
The growth of eSports in China has been fueled by private companies including Jaguar’s recent sponsorship of a King of Glory tournament… But now the Chinese government wants…
Brands Can Tap First-Mover Advantage In India’s Esports Industry
October 27, 2017
eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.
ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion
October 12, 2017
When someone as influential as the NBA Commissioner says they should broadcast their basketball matches like Twitch - the live streaming and social platform for gamers - it…
Major Brands Jostle For Title Sponsor of LoL World Championships In China
August 17, 2017
German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.
