Esports

Partnerships in ASEAN eSports Hint That Industry is Ready to Unlock 660m Audience

June 21, 2016

While South Korea and China dominate the eSports economy in Asia, there are glimmers of a sea change in South-East Asia, including an outlier sponsorship deal in Malaysia…

2016 Trends In India's Sportainment Landscape Part 1

January 11, 2016

In recent years, the sport and entertainment industry in India has been on the rise as non-cricketing sports such as football, kabaddi, tennis, badminton and wrestling have fast-growing…

HTC Dials Into E-sport Partnerships

January 26, 2015

Taiwanese smartphone brand HTC has been diversifying outside of smartphones and tablets lately; launching the RE camera and collaborating with Under Armour on a soon-to-be-released fitness inspired wearable.

Gaming Leads Korea’s Soft Power Exports

April 16, 2014

Exports of computer and mobile games are leading the race in Korea’s global soft power list, according to data from the nation’s finance and creative content divisions.

Samsung sponsors Jordan World Cyber Games

October 18, 2011

Samsung was the major sponsor of Jordanâ€™s International World Cyber Games Championships that were held last week at the Zara Expo.

Samsung Sponsors World Cyber Games

October 1, 2010

Samsung Electronics is the sponsor of the World Cyber Games -the Olympics of the video game world. Currently underway in Los Angeles, the World Cyber Games has attracted…

Chengdu China to host World Cyber Games final in 2009

April 17, 2008

Organiser of the World Cyber Games have announced Chengdu, China as the host city for the 2009 World Cyber Games Grand Final, the historic ancient city set to…