Cricket

Report: India’s Sports Sponsorship Hits US$1b Landmark On Back Of Strong Growth

March 23, 2018

The investment in India’s sports Sponsorship industry has reached the US$1b mark for the first time in 2017, according to the latest report by media agency GroupM and…

Is The Gloss of South Asia's T20 Leagues Scratching Off?

March 20, 2018

Despite the gloss of the apparently almighty Indian Premier League (IPL) all is not entirely well in the T20 landscape in South Asia. Pakistan Super League franchises are…

India’s Paytm Bats Ahead With Big Cricket Partnerships

March 13, 2018

The Board of Control for Cricket in India (BCCI) has announced a partnership with Paytm, no stranger to big cricket deals.

What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?

February 20, 2018

PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.

IPL 2018 Ushers Sponsorship Windfall For Franchises

February 16, 2018

With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.

Harmanpreet Kaur Is First Female Athlete To Score CEAT Deal

January 24, 2018

Indian women’s cricket star Harmanpreet Kaur has become the nation’s first female athlete to score a two-year bat endorsement deal from tyre brand Ceat.

Debut Short-Form Cricket Tournament Bags Murky Sponsor

December 4, 2017

The world’s first T10 cricket league - a ten-over short-form version played in just 90 minutes - debuts in the United Arab Emirates next week with an Indian…

Challenger Indian Sportswear Brand Bats Ahead With Shikhar Dhawan

November 21, 2017

Challenger Indian sportswear brand Alcis Sports has scored a two-year endorsement deal with Indian cricketer Shikhar Dhawan.

Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab

November 8, 2017

Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…

PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market

October 26, 2017

PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.