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Tech Companies Move Into India Sport To Reach Lower Tier Towns
October 14, 2019
Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal
July 26, 2019
India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.
Oppo Rumoured To Leave Major Cricket Sponsorship In India
July 13, 2019
A new shirt sponsorship for the Indian national cricket team might be on the cards, according to insiders, who believe Oppo is working to off-load the contract to…
ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?
June 7, 2019
Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
Kent RO Continues Investing In Cricket Across South Asia
May 5, 2019
In a move to cater to international markets, Indian water purifier company Kent RO Systems Limited has announced its Principal Sponsorship deal for the Sri Lanka Cricket Team…
Vivo Leverages IPL’s Popularity; Market Share Doubles
April 27, 2019
The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…
TCL Backs Another Inspirational ESPN Branded Content Series
April 12, 2019
TCL, the world’s third largest television brand, has reignited its partnership with ESPN, backing “Born A Legend” a new branded, short-form video content series.
What the... Wedding Entertainers Gatecrash IPL Rajasthan Royals?!
March 27, 2019
The Indian Premier League (IPL) is vast in its Sponsorship diversity, as it reaches all corners of society... but the latest Sponsorship 'union' has come from beyond leftfield.
IPL’s Kings XI Punjab Desperately Scrambles For A Title Sponsor
March 21, 2019
With a mere three days for their opening IPL 2019 match next Monday, Kings XI Punjab are still without a title sponsor for the season.
CSK Pockets Deal With South Indian Liquor Maker
February 23, 2019
Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.
