Cricket

BCCI Tightens Its Belt; Upcoming Indian Premier League Season Hit Hard

March 7, 2020

The BCCI, India’s cricket governing authority, has halved the prize money for this season’s Indian Premier…

Facebook Retreats From Big Ticket Sports Rights Bidding

February 1, 2020

Facebook is cutting back on original programming and the purchase of live sports rights for its…

La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal

December 13, 2019

The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…

Oppo Continues Backing World Cricket With ICC Deal

December 7, 2019

Chinese smartphone giant Oppo has extended its global partnership deal with The International Cricket Council (ICC),…

Is Ganguly’s Latest Endorsement A Conflict of Interest?

November 17, 2019

Indian cricket legend - and the President of the Board of Control for Cricket in India…

Technology Brands India Sport Sponsorship

Tech Companies Move Into India Sport To Reach Lower Tier Towns

October 14, 2019

Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.

EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal

July 26, 2019

India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.

Oppo Rumoured To Leave Major Cricket Sponsorship In India

July 13, 2019

A new shirt sponsorship for the Indian national cricket team might be on the cards, according to insiders, who believe Oppo is working to off-load the contract to…

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…

Kent RO Continues Investing In Cricket Across South Asia

May 5, 2019

In a move to cater to international markets, Indian water purifier company Kent RO Systems Limited has announced its Principal Sponsorship deal for the Sri Lanka Cricket Team…