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ICC Approve Test Shirt Sponsorship As Part Of COVID-19 Response
June 14, 2020
In a break from tradition, the International Cricket Council (ICC) has sanctioned prominent front-of-shirt sponsors during…
India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video
May 28, 2020
Gulf Oil, a leading lubricant brand in India, has recently activated an animated video campaign featuring…
Facebook Pumps A Massive US$5.7b Into Reliance Jio
April 23, 2020
Facebook has paid US$5.7 b for a stake of around ten per cent in Jio Platforms,…
BCCI Tightens Its Belt; Upcoming Indian Premier League Season Hit Hard
March 7, 2020
The BCCI, India’s cricket governing authority, has halved the prize money for this season’s Indian Premier…
Facebook Retreats From Big Ticket Sports Rights Bidding
February 1, 2020
Facebook is cutting back on original programming and the purchase of live sports rights for its…
La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal
December 13, 2019
The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…
Oppo Continues Backing World Cricket With ICC Deal
December 7, 2019
Chinese smartphone giant Oppo has extended its global partnership deal with The International Cricket Council (ICC),…
Is Ganguly’s Latest Endorsement A Conflict of Interest?
November 17, 2019
Indian cricket legend - and the President of the Board of Control for Cricket in India…
Tech Companies Move Into India Sport To Reach Lower Tier Towns
October 14, 2019
Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal
July 26, 2019
India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.
