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Pakistan Cricket Board Nets A Spate Of Deals
January 29, 2021
Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…
South Asian Entertainment Giant Eros Backs T10 Cricket Tournament
January 20, 2021
Eros Now, the streaming arm of South Asian entertainment player Eros, has deepened its ties with…
New Personal Hygiene Brand Vize Ties Up With Virat Kohli
November 19, 2020
Vize, a new healthcare and sanitation from India, has negotiated a brand endorsement deal with cricket…
Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor
November 5, 2020
A local brand with no roots in the sporting apparel world has replaced Nike as the…
Red Bull Shows It Can Go Beyond Adrenaline Sports In Local Markets
October 9, 2020
World renowned for its mammoth roster of adrenaline sport sponsorship, Red Bull has now shown that…
IPL’s Rajasthan Royals Scores Taboo-Breaking Deal With Sanitary Napkin Brand
August 20, 2020
A sanitary napkin brand emblazoned on the shirt of one of the biggest IPL franchises might…
IPL Seeks New Title Sponsor As Vivo is Given Out, Amid Anti-China Sentiment
August 5, 2020
Despite the BCCI's recent proclamations that all is well with their main partner Vivo, the incumbent…
Pakistan Cricket Takes 30-40% Haircut On Pepsi Renewal
July 17, 2020
Among other COVID-related sponsorship woes, the Pakistan Cricket Board (PCB) has had to renew its contract…
BCCI Conjures Creative Plan For National Team Shirt Deal
July 10, 2020
COVID-19 has wrought havoc on the Indian sports sponsorship industry and now the BCCI is bracing…
ICC Approve Test Shirt Sponsorship As Part Of COVID-19 Response
June 14, 2020
In a break from tradition, the International Cricket Council (ICC) has sanctioned prominent front-of-shirt sponsors during…
