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Axe Scores Cricket Game Integration To Woo Young Indian Men
October 1, 2021
Popular deodorant brand Axe has secured an in-game integration with mobile game World Cricket Championship 3…
Asian Bookie Fun88 Eyes India With West Indian Endorsement
July 16, 2021
West Indian cricketing star Daren Sammy has inked a multi-year brand ambassadorship with Asian bookie Fun88. The collaboration with…
Fintech Unicorn Becomes ICC’s Latest Global Partner
June 11, 2021
Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the…
Star Sports Attracts 12 Sponsors For 2021 ICC WTC Final
June 3, 2021
Indian broadcaster Star Sports has secured 12 sponsors for the 2021 ICC World Test Championship (WTC)…
Asics Signs CSK’s All-Rounder Star Ravindra Jadeja
April 30, 2021
Following eye-catching performances in IPL 2021, Chennai Super Kings (CSK) and Indian all-rounder Ravindra Jadeja has…
No Sponsorship Politics For Chinese Brand Anker In India
April 23, 2021
Chinese electronics brand Anker has signed has signed one of India's rising cricket stars, all-rounder Washington…
Pakistan Cricket Board Nets A Spate Of Deals
January 29, 2021
Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…
South Asian Entertainment Giant Eros Backs T10 Cricket Tournament
January 20, 2021
Eros Now, the streaming arm of South Asian entertainment player Eros, has deepened its ties with…
New Personal Hygiene Brand Vize Ties Up With Virat Kohli
November 19, 2020
Vize, a new healthcare and sanitation from India, has negotiated a brand endorsement deal with cricket…
Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor
November 5, 2020
A local brand with no roots in the sporting apparel world has replaced Nike as the…
