Cricket

Coca-Cola Backs Bangladeshi Cricket With Latest Deal

March 22, 2024

Beverage behemoth Coca-Cola has sealed a multi-year partnership with the Bangladesh Cricket Board.  Under the deal…

Puma Cements Position In India’s Cricket Sponsorship Scene With Delhi Capitals Collab

February 26, 2024

Puma has become the official kit partner of  JSW-owned Delhi Capitals to boost its presence in the…

Robi Axiata Returns As Chief Sponsor of Bangladesh Cricket Team

February 21, 2024

Robi Axiata Limited, the second largest player in Bangladesh’s telecommunications sector, has finally returned to the…

Indian Cola Brand Campa Nets Coveted  BCCI Sponsorship Deal    

February 5, 2024

Indian cola brand Campa has scored a remarkable coup in ousting major rivals Coca-Cola and Pepsi,…

Kopiko Returns To The Asian Sponsorship Market With A MS Dhoni Endorsement  

February 1, 2024

In a bid to expand in India, popular Indonesian coffee candy brand Kopiko, has rolled out…

Indian Consumer Appliances Brand Atomberg Secures Coveted Cricket Partnership

January 15, 2024

Emerging India based home appliances brand Atomberg has become an official partner to the BCCI.  It…

Coca-Cola Continues Major Cricket Partnership 

January 3, 2024

Beverage behemoth Coca-Cola has renewed its deal with the International Cricket Council (ICC) for another eight…

Challenger Energy Drink Brand Scores Cricketing Duo’s Endorsements, Eyeing Expansion In India  

November 13, 2023

The cheekily monikered energy drink brand, Hell Energy, has secured celebrity endorsements from Indian pace bowlers…

Study: ICC ODI World Cup 2023 Witnesses 28% Rise In Ad Volumes 

November 9, 2023

The ICC ODI World Cup 2023 registered an indexed growth of 28% from the first 15…

Carriall Eyes Expansion With KL Rahul Endorsement 

October 4, 2023

Carriall, an online-first brand of smart travel products, is yet another Indian brand diving into the…