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Kopiko Returns To The Asian Sponsorship Market With A MS Dhoni Endorsement
February 1, 2024
In a bid to expand in India, popular Indonesian coffee candy brand Kopiko, has rolled out…
Indian Consumer Appliances Brand Atomberg Secures Coveted Cricket Partnership
January 15, 2024
Emerging India based home appliances brand Atomberg has become an official partner to the BCCI. It…
Coca-Cola Continues Major Cricket Partnership
January 3, 2024
Beverage behemoth Coca-Cola has renewed its deal with the International Cricket Council (ICC) for another eight…
Challenger Energy Drink Brand Scores Cricketing Duo’s Endorsements, Eyeing Expansion In India
November 13, 2023
The cheekily monikered energy drink brand, Hell Energy, has secured celebrity endorsements from Indian pace bowlers…
Study: ICC ODI World Cup 2023 Witnesses 28% Rise In Ad Volumes
November 9, 2023
The ICC ODI World Cup 2023 registered an indexed growth of 28% from the first 15…
Carriall Eyes Expansion With KL Rahul Endorsement
October 4, 2023
Carriall, an online-first brand of smart travel products, is yet another Indian brand diving into the…
Casio’s G-Shock Scores Endorsement Deal From Rising Indian Cricket Star
August 25, 2023
Casio G-Shock has sealed an endorsement deal with Indian cricketing starlet Shubman Gill. The 23-year-old batsman…
Coca-Cola Gears Up For ICC ODI World Cup 2023 In India
August 8, 2023
Coca-Cola has partnered with the International Cricket Council (ICC) for the upcoming ICC ODI Men’s Cricket World…
Mastercard Replaces Paytm As Team India’s Title Sponsor
October 18, 2022
Mastercard has secured a title sponsorship deal with the Board of Control for Cricket in India…
Crypto Platform FTX Backs ICC To Attract South Asian Consumers
November 10, 2021
Cryptocurrency platform FTX has secured a global partnership with the International Cricket Council (ICC), in a…
