March 17, 2010
Telecommunications service provider Bharti Airtel has joined YouTube in hosting the video site's live online broadcasts of IPL 3.
March 15, 2010
The Mumbai Indians have gained an additional four high-profile sponsors, making the team the IPL's highest-earning in terms of sponsorship.
March 1, 2010
HSBC has become a major sponsor of YouTube's live online broadcast of IPL matches this season in a groundbreaking deal.
January 22, 2010
The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.
November 10, 2009
Indian Premier League official broadcaster SET Max is believed to be earning over USD10m (~INR6.5 billion) in Sponsorship this season, 30 per cent more than it earned in…
October 13, 2009
Tyre manufacturer CEAT has signed a three year deal with Sri Lanka Cricket to sponsor the nation's annual cricket awards. Over one hundred awards will be bestowed upon…
September 7, 2009
IPL broadcaster Multi Screen Media (MSM) has begun approaching advertisers with packages for the upcoming third edition of the T20 tournament.
August 4, 2009
Bangladeshi telco Grameenphone Ltd. has announced its title sponsorship of the Bangladesh - Zimbabwe One Day International cricket series, set to be held in Zimbabwe this month.
February 25, 2009
Coca-Cola have announced their intention to sponsor the Indian Premier League team, the Kolkata Knight Riders, for the next three years under their Sprite brand.
October 10, 2008
The $20 million, Twenty20 match between England and a West Indies side in Antigua looks set to go ahead on 1 November after a legal agreement was reached…