Cricket

Airtel Sponsors YouTube IPL Coverage

March 17, 2010

Telecommunications service provider Bharti Airtel has joined YouTube in hosting the video site's live online broadcasts of IPL 3.

Mumbai Indians: Highest Earners in IPL3

March 15, 2010

The Mumbai Indians have gained an additional four high-profile sponsors, making the team the IPL's highest-earning in terms of sponsorship.

HSBC Sponsors IPL on YouTube

March 1, 2010

HSBC has become a major sponsor of YouTube's live online broadcast of IPL matches this season in a groundbreaking deal.

IPL becomes YouTube's first live sports property

January 22, 2010

The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.

Broadcaster Takes Billions for IPL Airtime

November 10, 2009

Indian Premier League official broadcaster SET Max is believed to be earning over USD10m (~INR6.5 billion) in Sponsorship this season, 30 per cent more than it earned in…

CEAT Sponsors Sri Lanka's First Cricket Awards

October 13, 2009

Tyre manufacturer CEAT has signed a three year deal with Sri Lanka Cricket to sponsor the nation's annual cricket awards. Over one hundred awards will be bestowed upon…

Sony Increases IPL Sponsor Fees by 19 percent

September 7, 2009

IPL broadcaster Multi Screen Media (MSM) has begun approaching advertisers with packages for the upcoming third edition of the T20 tournament.

Grameenphone Sponsors Bangladesh Zimbabwe Series

August 4, 2009

Bangladeshi telco Grameenphone Ltd. has announced its title sponsorship of the Bangladesh - Zimbabwe One Day International cricket series, set to be held in Zimbabwe this month.

Kolkata Knight Riders Swap Pepsi for Coke

February 25, 2009

Coca-Cola have announced their intention to sponsor the Indian Premier League team, the Kolkata Knight Riders, for the next three years under their Sprite brand.

Winner-Takes-All: US$20 Million Match Conflict Resolved in London's High Court

October 10, 2008

The $20 million, Twenty20 match between England and a West Indies side in Antigua looks set to go ahead on 1 November after a legal agreement was reached…