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Nike renews India cricket deal for five years
May 2, 2011
Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…
Aircel signs landmark IPL deal
April 12, 2011
Mobile telecommunications company, Aircel has renewed its major sponsorship of the Chennai Super Kings Indian Premier League franchise in a deal reported to be the most lucrative in…
Emirates Secures Naming Rights to British Stadium
June 14, 2010
Emirates has named its third international sports stadium after securing a sponsorship deal with Britain's Durham County Cricket Club.
India's First 3D Ads to Air During T20
April 8, 2010
The final four matches of the upcoming IPL Twenty20 tournament will be shown in 3D in selected cinemas, creating an opportunity for sponsors to create India's first 3D…
Airtel Sponsors YouTube IPL Coverage
March 17, 2010
Telecommunications service provider Bharti Airtel has joined YouTube in hosting the video site's live online broadcasts of IPL 3.
Mumbai Indians: Highest Earners in IPL3
March 15, 2010
The Mumbai Indians have gained an additional four high-profile sponsors, making the team the IPL's highest-earning in terms of sponsorship.
HSBC Sponsors IPL on YouTube
March 1, 2010
HSBC has become a major sponsor of YouTube's live online broadcast of IPL matches this season in a groundbreaking deal.
IPL becomes YouTube's first live sports property
January 22, 2010
The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.
Broadcaster Takes Billions for IPL Airtime
November 10, 2009
Indian Premier League official broadcaster SET Max is believed to be earning over USD10m (~INR6.5 billion) in Sponsorship this season, 30 per cent more than it earned in…
CEAT Sponsors Sri Lanka's First Cricket Awards
October 13, 2009
Tyre manufacturer CEAT has signed a three year deal with Sri Lanka Cricket to sponsor the nation's annual cricket awards. Over one hundred awards will be bestowed upon…
