Cricket

IPL becomes YouTube's first live sports property

January 22, 2010

The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.

Broadcaster Takes Billions for IPL Airtime

November 10, 2009

Indian Premier League official broadcaster SET Max is believed to be earning over USD10m (~INR6.5 billion) in Sponsorship this season, 30 per cent more than it earned in…

CEAT Sponsors Sri Lanka's First Cricket Awards

October 13, 2009

Tyre manufacturer CEAT has signed a three year deal with Sri Lanka Cricket to sponsor the nation's annual cricket awards. Over one hundred awards will be bestowed upon…

Sony Increases IPL Sponsor Fees by 19 percent

September 7, 2009

IPL broadcaster Multi Screen Media (MSM) has begun approaching advertisers with packages for the upcoming third edition of the T20 tournament.

Grameenphone Sponsors Bangladesh Zimbabwe Series

August 4, 2009

Bangladeshi telco Grameenphone Ltd. has announced its title sponsorship of the Bangladesh - Zimbabwe One Day International cricket series, set to be held in Zimbabwe this month.

Kolkata Knight Riders Swap Pepsi for Coke

February 25, 2009

Coca-Cola have announced their intention to sponsor the Indian Premier League team, the Kolkata Knight Riders, for the next three years under their Sprite brand.

Winner-Takes-All: US$20 Million Match Conflict Resolved in London's High Court

October 10, 2008

The $20 million, Twenty20 match between England and a West Indies side in Antigua looks set to go ahead on 1 November after a legal agreement was reached…

Cathay Pacific Official Airline of the Hong Kong Cricket Sixes

September 24, 2008

Cathay Pacific Airways this week signed an agreement to become the official airline of the Hong Kong Cricket Sixes. The tournament is set to take place on 8-9…