Cricket

Pepsi expecting stellar return from new IPL deal

March 25, 2013

PepsiCo is expecting its sponsorship of the sixth edition of the Indian Premier League to generate significant sales for the beverage company.

Emirates Airline renews Pakistan cricket deal

December 21, 2012

Major sport sponsor, Emirates Airline has renewed its sponsorship of domestic cricket in Pakastan for another year.

Sahara stumps bidders with Bangladesh cricket offer

May 31, 2012

Major Indian conglomerate, Sahara Group, has offered the Bangladesh Cricket Board $9.4 million to be the national team's major sponsor for the next four years.

Pepsi sponsors Pakistan cricket review system

October 17, 2011

Soft drink giant, Pepsi has continued to back the Pakistan Cricket Board and will be the sponsor of its umpire review system in the upcoming series against Sri…

Nike renews India cricket deal for five years

May 2, 2011

Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…

Aircel signs landmark IPL deal

April 12, 2011

Mobile telecommunications company, Aircel has renewed its major sponsorship of the Chennai Super Kings Indian Premier League franchise in a deal reported to be the most lucrative in…

Emirates Secures Naming Rights to British Stadium

June 14, 2010

Emirates has named its third international sports stadium after securing a sponsorship deal with Britain's Durham County Cricket Club.

India's First 3D Ads to Air During T20

April 8, 2010

The final four matches of the upcoming IPL Twenty20 tournament will be shown in 3D in selected cinemas, creating an opportunity for sponsors to create India's first 3D…