Cricket

Hero Motocorp Wheels into Limacol CPL Partnerships

July 10, 2014

Indian motorcycle maker Hero Motocorp has sealed sponsorship deals with two Limacol Caribbean Premier League (CPL) cricket franchises.

Huawei Continues Sponsoring Canberra Raiders

June 10, 2014

Chinese ICT company Huawei has renewed its landmark deal with Australian National Rugby League outfit Canberra Raiders.

Delhi Daredevils & RBL Bank Launch Credit Card

May 9, 2014

For the first time in India, a commercial bank and a leading cricket franchise have come together to launch a cricket themed credit card.

Delhi Duty Free Sponsors City’s IPL Team

April 17, 2014

Indian Premier League (IPL) cricket team Delhi Daredevils (DD) has acquired Delhi Duty Free as an associate partner ahead of its first game of the season.

Mumbai Indians Soar With Etihad Deal

April 14, 2014

Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.

IPL Season 7 Confusion Affecting Sponsorship Revenues

April 2, 2014

The incomplete schedule of matches and venues for the second leg, the leadership change at the Board of Control for Cricket in India (BCCI) and the betting and…

Twitter Wants To Profit On Elections & Cricket In India

March 25, 2014

The 2014 Indian Lok Sabha (or General Election) in 160 constituencies is likely to be influenced the most by social media users, according to various reports.

India’s Auto Expo 2014 Courts Celebrity Endorsers

February 3, 2014

Despite automobile sales flagging in India, it has not prevented brands from recruiting celebrities from Bollywood and the cricketing world to endorse the 12th Auto Expo in Delhi.

Star India Teams Up With Times Internet On IPL Season 7

January 30, 2014

The Indian national cricket team’s chief sponsor, Star India, has tied up with Times Internet, the digital arm of The Times of India Group, for the digital distribution…

Cricket Association of Nepal (CAN) Banks Deal With Singa Steel

December 13, 2013

Ahead of next year’s ICC Twenty20 World Cup in Bangladesh, the Cricket Association of Nepal (CAN) has landed a three-year sponsorship deal with Singa Steel, one of the…