Cricket

Prayag Sponsors Team India’s Tournament In Harare

July 7, 2015

India’s leading bathroom fixtures brand Prayag has bagged the title sponsorship for the limited-overs cricket series between India and hosts Zimbabwe starting this Friday.

Oppo Scores FC Barcelona Partnership

June 1, 2015

With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…

Buoyant Tigers Snare Another Lucrative Domestic Sponsorship

May 25, 2015

Following the national ODI team’s exploits in the Cricket World Cup earlier this year, Bangladesh Cricket Board has unveiled local mobile phone operator Robi Axiata as its sponsor…

Good signals that Pakistan sport is coming back

May 18, 2015

Two things happened in Pakistan this week which augur well for the South Asian market, after years of commercial decline in the Sport space.

Yuvi Boost For UC Browser

May 15, 2015

Despite an underwhelming season for Delhi Daredevils in this year’s IPL, Indian all-rounder Yuvraj Singh has pouched an endorsement and product specialist deal with Alibaba owned flagship UC…

Top 10 Indian Premier League (IPL) Trends Ahead of Season 8

April 6, 2015

Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…

Coca-Cola India Tipped To Acquire Equity Stake In IPTL

April 1, 2015

Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising a deal to…

Spartan Sports Secures CSK Partnership

March 24, 2015

Australian sports brand Spartan Sports will be the official kit sponsor of IPL powerhouse Chennai Super Kings (CSK) for the upcoming season.

Black Knight Backs Sri Lanka Cricket

February 24, 2015

Sri Lanka Cricket has secured a sponsorship deal with local FMCG player, Black Knight. While no financial terms were disclosed, the agreement will see the men's skincare and…

ASN INSIGHT: The Dhoni Biopic. Sponsor Goldmine or Gluttony?

February 4, 2015

Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…