Cricket

Pakistan Super League Banks Commercial Boost

December 4, 2015

Pakistan’s largest bank Habib Bank Limited (HBL) has secured the title sponsorship rights of the Pakistan Super League in USD1m deal for the next three years.

Huawei Throws Sport Sponsorship Playbook in the Bin in Asia; Opts for Non-sport instead

November 27, 2015

Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.

Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship

November 24, 2015

Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…

Ceat Keeps Spending Big On Indian Cricket…But Isn’t It Time To Diversify?

November 18, 2015

In a tried and tested move, Indian tyre manufacturer Ceat has sealed a three-year bat endorsement deal with national star Rohit Sharma.

Cricket Continues To Attract Sponsorship In Bangladesh

November 3, 2015

BRB Cables has secured the title sponsorship of the Bangladesh Premier League (BPL) Twenty20 cricket tournament.

Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship

October 29, 2015

Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.

MRF Signs AB de Villiers As Brand Ambassador

October 22, 2015

India’s largest tyre maker, Madras Rubber Factory Limited (MRF) has secured a three-year endorsement deal with South African and Royal Challengers Bangalore cricketer AB de Villiers as its…

Chinese Smartphone Backs IPL to Gain Indian Mindshare

October 19, 2015

Chinese smartphone maker Vivo replaces beverage giant PepsiCo as the new title sponsor of the Indian Premier League for the next two years, according to Indian media reports.

NBA China Drives Away With Dongfeng Nissan

October 16, 2015

Automotive manufacturer Dongfeng Nissan has secured a multi-year sponsorship with NBA China.

Nissan Hedges On Cricket Sponsorship As It Courts India

October 14, 2015

Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…