April 8, 2016
Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…
March 22, 2016
Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…
March 10, 2016
India’s Sun Phamaceutical Industries is banking on cricket star Mahendra Singh Dhoni to boost nationwide sales for Revital H, its flagship health supplement brand.
February 22, 2016
A mere four months after cutting short its Indian Premier League (IPL) title sponsorship due to match-fixing scandals, PepsiCo is slated to return to a blockbuster cricketing partnership…
February 17, 2016
The International Cricket Council (ICC) has secured a five-year deal with Indian denim brand Numero Uno Jeanswear as its official clothing manufacturer and retailer.
February 4, 2016
Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…
January 19, 2016
Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…
December 11, 2015
The International Cricket Council (ICC) has secured a deal with Chinese consumer electronics giant Oppo as a global partner in the mobile handset category from 2016 to 2020.
December 4, 2015
Pakistan’s largest bank Habib Bank Limited (HBL) has secured the title sponsorship rights of the Pakistan Super League in USD1m deal for the next three years.
November 27, 2015
Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.