Cricket

Why Facebook Live is a new must for Sports platforms

September 6, 2017

Facebook's bid for the digital rights of the Indian Premier League was a big tell of its ambitions; Facebook Live is positioning itself to be an indispensable marketing…

Brand IPL Continues to Climb: Hits US$5.3b

August 25, 2017

The value of the India Premier League (IPL) has jumped by a quarter in the past year to reach US$5.3b according to Duff & Phelps, a global valuation…

Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India

August 15, 2017

Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…

Vivo Spends A Whopping US$330m To Retain IPL Title Rights

June 28, 2017

After news of a feverish auction for the title rights of the Indian Premier League (IPL) last week, Chinese smartphone brand Vivo has emerged as the winner with…

Niche or desperate...? Huawei's Sponsorship Strategy in South Asia

June 22, 2017

Leading Chinese handset maker Huawei has secured a deal with Sri Lanka Cricket (SLC) in a deal which looks like it's settling for 3rd prize in the South…

Sachin Tendulkar Laces Up His Running Shoes For Marathon Endorsement

June 8, 2017

Cricket legend Sachin Tendulkar has been unveiled as the face of the IDBI Federal Life Insurance Spice Coast Marathon 2017 in Kochi on November 12.

Gayle Bats For Online Education Platform Expanding Into Asia

June 2, 2017

T20 cricket superstar Chris Gayle has become the ambassador of betterU, a Canadian online education and training marketplace looking to move into India.

Logo Mayhem Diminishes IPL’s Effectiveness

May 23, 2017

The IPL is one of the most lucrative sporting properties in Asia, but in an effort to pack as much branding as possible onto the teams, many advertisers…

Amul Backs The Black Caps’ ICC Champions Trophy Campaign: Will More Indian Brands Follow Suit?

May 16, 2017

Indian dairy giant Amul has become the principal sponsor of the New Zealand cricket team for the upcoming ICC Champions Trophy.

Gujarat Lions Sponsor In Hot Soup

May 12, 2017

The Allahabad High Court has issued a notice to the Board of Control for Cricket in India (BCCI), Sony Pictures Network and a pan masala manufacturing company for…