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Consumer Electronics
Samsung Sponsors World Cyber Games
October 1, 2010
Samsung Electronics is the sponsor of the World Cyber Games -the Olympics of the video game world. Currently underway in Los Angeles, the World Cyber Games has attracted…
Samsung continue backing of Korean Speed Skating
July 15, 2010
Samsung Group has signed a four year, KRW2.1 billion deal with three Korean speed skaters in an effort to prepare them for the 2014 Winter Olympics in Russia.
Samsung Connects Hong Kong to Guangzhou Games
April 20, 2010
Samsung Electronics has teamed up with Hong Kong’s MTR Corporation to launch a dedicated rail service between Hong Kong and Guangzhou for this year’s Asian Games.
Samsung Renews Deal with Chelsea FC
July 16, 2009
Korean electronics manufacturer Samsung has renewed its sponsorship agreement with the Chelsea Football Club. The brand's sponsorship of the club will continue until the summer of 2013.
Aucma Co. Sponsors Qingdao's Zhongneng F.C.
March 27, 2009
Qingdao home electrical manufacturer Aucma Co., Ltd. has paid 6 million RMB for jersey-front advertising rights to Qingdao's Zhongneng F.C.
Brand Survey: What's Really Important to Chinese Consumers?
October 7, 2008
The Fifth China Branding Roundtable in Beijing was the scene for the release of findings that indicate the environment and global warming are higher concerns among the Chinese…
SONY SPONSORS PIANIST LANG LANG
April 11, 2008
The Sony Corporation has announced a new sponsorship with internationally acclaimed concert pianist Lang Lang.
TCL SPONSORS WOMEN'S TENNIS
April 4, 2008
Electronics and Mulitmedia company, TCL Group recently announced in Beijing that the group would sponsor the national women's tennis team.
