Consumer Electronics/White Goods

Chinese Electronics Giant Haier Invests In Local Wine App

September 1, 2016

Chinese consumer electronics behemoth Haier has invested US$10m in 9KaCha, a popular homegrown wine app similar to Vivino, and is poised to use the platform’s exhaustive wine and…

Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market

July 14, 2016

Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…

Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)

June 10, 2016

Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…

Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend

June 9, 2016

Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…

European Football Investment Beckons For Chinese Retail Giant

June 6, 2016

Chinese retail giant Suning Commerce Group Co Ltd (002024.SZ) is set to follow the likes of Recon Group, Dalian Wanda, China Media Capital Holdings and CITIC Capital Holdings…

Middleweight CSL Club On A Sponsorship Spree

February 29, 2016

Fresh from the capture of Australian midfield dynamo Tim Cahill, Chinese Super League’s (CSL) Hangzhou Greentown has gone on a commercial partnership spree.

LG India Eyes Sporting Partnerships For Growth

February 8, 2016

LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…