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Consumer Electronics/White Goods
Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports
January 4, 2017
The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…
Challenger Household Appliances Brand Partners Malaysian Badminton Club
October 4, 2016
Malaysian Purple League team Puchong United Badminton Club (PUBC) has secured a primary sponsorship deal from the local arm of Turkish white goods brand Beko.
Chinese Electronics Giant Haier Invests In Local Wine App
September 1, 2016
Chinese consumer electronics behemoth Haier has invested US$10m in 9KaCha, a popular homegrown wine app similar to Vivino, and is poised to use the platform’s exhaustive wine and…
Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market
July 14, 2016
Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…
Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)
June 10, 2016
Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…
Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend
June 9, 2016
Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…
European Football Investment Beckons For Chinese Retail Giant
June 6, 2016
Chinese retail giant Suning Commerce Group Co Ltd (002024.SZ) is set to follow the likes of Recon Group, Dalian Wanda, China Media Capital Holdings and CITIC Capital Holdings…
Middleweight CSL Club On A Sponsorship Spree
February 29, 2016
Fresh from the capture of Australian midfield dynamo Tim Cahill, Chinese Super League’s (CSL) Hangzhou Greentown has gone on a commercial partnership spree.
LG India Eyes Sporting Partnerships For Growth
February 8, 2016
LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…
Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship
October 29, 2015
Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.
