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Consumer Electronics/White Goods
Haier Rescues Pakistan's Hockey World Cup Campaign
November 16, 2018
Pakistan's participation in the Hockey World Cup was in limbo until a week ago, as the nation’s hockey federation (PHF) had no funds to send the team to…
Vatti Gets Patriotic With Recent Team China Deal
October 9, 2018
Chinese kitchen appliance maker Vatti has become the latest sponsor of the Chinese National Football team, following a deal with the Chinese Football Association last week.
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
Luis Suarez Scores Another Asian Brand Endorsement Deal
March 28, 2018
Uruguay and FC Barcelona’s striker Luis Suarez has scored yet another endorsement deal in Asia, this time with challenger Chinese mobile phone brand GOME.
Chinese White Goods Brand Backs Les Bleus in Latest World Cup Deal
March 9, 2018
Chinese "White Goods" manufacturer Vatti has secured a partnership deal with the French National Football Team, ahead of the FIFA World Cup in Russia, to licence the IP…
Hisense Continues Investing In The Beautiful Game
August 3, 2017
Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.
Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports
January 4, 2017
The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…
Challenger Household Appliances Brand Partners Malaysian Badminton Club
October 4, 2016
Malaysian Purple League team Puchong United Badminton Club (PUBC) has secured a primary sponsorship deal from the local arm of Turkish white goods brand Beko.
Chinese Electronics Giant Haier Invests In Local Wine App
September 1, 2016
Chinese consumer electronics behemoth Haier has invested US$10m in 9KaCha, a popular homegrown wine app similar to Vivino, and is poised to use the platform’s exhaustive wine and…
