Consumer Electronics/White Goods

The Chinese White Goods Battle: Now Midea Expands Football Portfolio

October 2, 2020

Last week, Chinese consumer appliance brand Changhong made a high profile investment into the China National…

Chinese White Goods Maker Changhong Backs The National Badminton Team

September 25, 2020

Chinese white goods maker Changhong has become the latest sponsor of the China National Badminton Team.…

Chinese Electronics Giant TCL Sticks To Its Basketball Sponsorship Strategy

September 3, 2020

The global federation for Basketball, FIBA, has agreed a renewed four-year sponsorship deal with Chinese consumer…

Chinese Electronics Giant Breaks Political Shackles With IPL Deal

August 27, 2020

Chinese consumer electronics giant TCL has sealed a sleeve sponsorship deal with IPL team Sunrisers Hyderabad ahead…

Hisense Snaps Up PSG Partnership

August 13, 2020

Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…

Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims

November 29, 2019

Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…

TCL Backs Another Inspirational ESPN Branded Content Series

April 12, 2019

TCL, the world’s third largest television brand, has reignited its partnership with ESPN, backing “Born A Legend” a new branded, short-form video content series.

Haier Rescues Pakistan's Hockey World Cup Campaign

November 16, 2018

Pakistan's participation in the Hockey World Cup was in limbo until a week ago, as the nation’s hockey federation (PHF) had no funds to send the team to…

Vatti Gets Patriotic With Recent Team China Deal

October 9, 2018

Chinese kitchen appliance maker Vatti has become the latest sponsor of the Chinese National Football team, following a deal with the Chinese Football Association last week.