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Consumer Electronics/White Goods
Purified Hallyu Endorsements In Malaysia
February 5, 2021
SK Holdings' Malaysian based subsidiary SK magic has secured an endorsement deal with South Korean actor Park…
Hisense Deepens Football Sponsorship; Partners Leeds
December 10, 2020
Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds…
TCL Looking For Deals: Breaks New Ground With Asian Esports Platform
November 27, 2020
Chinese consumer electronics giant, TCL - one of the largest players in the TV world -…
The Chinese White Goods Battle: Now Midea Expands Football Portfolio
October 2, 2020
Last week, Chinese consumer appliance brand Changhong made a high profile investment into the China National…
Chinese White Goods Maker Changhong Backs The National Badminton Team
September 25, 2020
Chinese white goods maker Changhong has become the latest sponsor of the China National Badminton Team.…
Chinese Electronics Giant TCL Sticks To Its Basketball Sponsorship Strategy
September 3, 2020
The global federation for Basketball, FIBA, has agreed a renewed four-year sponsorship deal with Chinese consumer…
Chinese Electronics Giant Breaks Political Shackles With IPL Deal
August 27, 2020
Chinese consumer electronics giant TCL has sealed a sleeve sponsorship deal with IPL team Sunrisers Hyderabad ahead…
Hisense Snaps Up PSG Partnership
August 13, 2020
Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…
Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims
November 29, 2019
Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…
TCL Backs Another Inspirational ESPN Branded Content Series
April 12, 2019
TCL, the world’s third largest television brand, has reignited its partnership with ESPN, backing “Born A Legend” a new branded, short-form video content series.
