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Consumer Electronics/White Goods
China’s iQOO Scores Landmark Deal With Indian Esports Team
December 21, 2023
In a landmark deal, Chinese consumer electronics brand iQOO has partnered Indian esports entity Team Soul,…
Chinese White Goods Giant Haier Banks On Tennis Deals
May 14, 2023
Chinese multinational home appliance and consumer electronics, Haier, is backing the French Tennis Federation and the ATP…
South Korean White Goods Brand Follows MNCs To Endorse BTS
March 17, 2021
The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…
Italian White Goods Brand Partners Inter Milan In China Expansion Plans
March 9, 2021
Serie A leader Inter Milan has taken another step in boosting its commercial presence in China, sealing a regional…
Purified Hallyu Endorsements In Malaysia
February 5, 2021
SK Holdings' Malaysian based subsidiary SK magic has secured an endorsement deal with South Korean actor Park…
Hisense Deepens Football Sponsorship; Partners Leeds
December 10, 2020
Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds…
TCL Looking For Deals: Breaks New Ground With Asian Esports Platform
November 27, 2020
Chinese consumer electronics giant, TCL - one of the largest players in the TV world -…
The Chinese White Goods Battle: Now Midea Expands Football Portfolio
October 2, 2020
Last week, Chinese consumer appliance brand Changhong made a high profile investment into the China National…
Chinese White Goods Maker Changhong Backs The National Badminton Team
September 25, 2020
Chinese white goods maker Changhong has become the latest sponsor of the China National Badminton Team.…
Chinese Electronics Giant TCL Sticks To Its Basketball Sponsorship Strategy
September 3, 2020
The global federation for Basketball, FIBA, has agreed a renewed four-year sponsorship deal with Chinese consumer…
