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China
TikTok's ByteDance Poised To Rival Spotify and Apple Music
November 20, 2019
Chinese tech company ByteDance is preparing to launch a competitor to Spotify and Apple Music in…
Budweiser Diversifies & Plans Deeper Cultural Partnerships In China
November 17, 2019
Popular American beer brand Budweiser has set its eyes on backing lifestyle and cultural brand partnerships…
Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu
November 9, 2019
Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…
Lexus Partners Esquire In Inspiring Short Film
November 3, 2019
Luxury carmaker Lexus has chosen a musical nostalgia, family tension storyline in a new short film—the…
Maserati Severs Ties With one of Asia's Biggest Cinema Award Shows; Is China Their Next Target?
October 27, 2019
Luxury Italian car maker Maserati has broken sponsorship ties with the upcoming Golden Horse Awards, Taiwan’s top film awards often referred to as the Chinese Oscars
NBA Faces Backlash From Chinese Sponsors
October 14, 2019
All Chinese sponsors have suspended their partnership with the National Basketball Association (NBA) as the fallout from Houston Rockets' GM Daryl Morey’s infamous tweet continues.
FedEx Partners BBC In Latest Branded Content Deal
October 8, 2019
FedEx Express has secured a deal to partner BBC Global news in a branded content deal, including key Asian markets.
Fila Secures Deal With China Tennis Open On Back Of 3x Growth
September 21, 2019
Fila has become the official sportswear brand for the China Tennis Open, after securing a three-year sponsorship deal.
eSports Expansion Created Through China-Europe Investment
September 7, 2019
Swedish eSports firm Modern Times Group (MTG) is expanding into China through an investment from Tencent-backed Chinese live-streaming platform Huya.
NFL Partners TikTok To Woo Gen Z Audience
September 7, 2019
Popular short-form video platform TikTok has negotiated a ground-breaking, multi-year partnership with the guardians of American Football, the NFL.
