China

Maserati Severs Ties With one of Asia's Biggest Cinema Award Shows; Is China Their Next Target?

October 27, 2019

Luxury Italian car maker Maserati has broken sponsorship ties with the upcoming Golden Horse Awards, Taiwan’s top film awards often referred to as the Chinese Oscars

NBA Faces Backlash From Chinese Sponsors

October 14, 2019

All Chinese sponsors have suspended their partnership with the National Basketball Association (NBA) as the fallout from Houston Rockets' GM Daryl Morey’s infamous tweet continues.

FedEx Partners BBC In Latest Branded Content Deal

October 8, 2019

FedEx Express has secured a deal to partner BBC Global news in a branded content deal, including key Asian markets.

Fila Secures Deal With China Tennis Open On Back Of 3x Growth

September 21, 2019

Fila has become the official sportswear brand for the China Tennis Open, after securing a three-year sponsorship deal.

eSports Expansion Created Through China-Europe Investment

September 7, 2019

Swedish eSports firm Modern Times Group (MTG) is expanding into China through an investment from Tencent-backed Chinese live-streaming platform Huya.

NFL Partners TikTok To Woo Gen Z Audience

September 7, 2019

Popular short-form video platform TikTok has negotiated a ground-breaking, multi-year partnership with the guardians of American Football, the NFL.

Wanda Group Builds A Long-Term Partnership With FIBA

September 3, 2019

Buoyed by basketball fever in China, Wanda Group has recently extended its partnership with The International Basketball Federation (FIBA) until 2031.

German Luggage Brand Rimowa Takes The Familiar Mini-Movies Route In China

August 23, 2019

Chinese concert pianist Yuja Wang is the latest celebrity to team up with German luggage brand Rimowa in a short film celebrating its 120th anniversary.

Puma Seals Its Asian Basketball Deal; Follows Global Strategy

August 13, 2019

Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.