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China
China Invests In Olympic Content Platform Ahead of Beijing 2022
January 24, 2020
With Beijing 2022 Winter Olympics looming, China’s General Administration of Sport (GAS) and its National Radio…
Nike Cements Top Spot In Global Track and Field Sponsorship Race; Continues Backing Team China
January 17, 2020
American sportswear giant Nike and the Chinese Athletics Association (CAA) have agreed a long-term partnership extension…
Snickers Is Latest International Brand To Hop Onto Beijing 2022 Hype
December 20, 2019
Mars Wrigley-owned chocolate bar brand Snickers has sealed a deal with the 2022 Beijing Winter Olympics…
China Plans To Stimulate Sport Industry With State-Backed Investment Fund
December 3, 2019
The General Administration of Sport (GAS) of China has plans to launch a government-backed sport industry…
Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims
November 29, 2019
Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…
China’s Linglong Tyre Renews Juventus FC Deal Continuing Sports Skew
November 22, 2019
Serie A giant Juventus has announced a three-year extension of their partnership with Linglong Tire. The…
TikTok's ByteDance Poised To Rival Spotify and Apple Music
November 20, 2019
Chinese tech company ByteDance is preparing to launch a competitor to Spotify and Apple Music in…
Budweiser Diversifies & Plans Deeper Cultural Partnerships In China
November 17, 2019
Popular American beer brand Budweiser has set its eyes on backing lifestyle and cultural brand partnerships…
Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu
November 9, 2019
Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…
Lexus Partners Esquire In Inspiring Short Film
November 3, 2019
Luxury carmaker Lexus has chosen a musical nostalgia, family tension storyline in a new short film—the…
