China

China Plans To Stimulate Sport Industry With State-Backed Investment Fund

December 3, 2019

The General Administration of Sport (GAS) of China has plans to launch a government-backed sport industry…

Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims

November 29, 2019

Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…

China’s Linglong Tyre Renews Juventus FC Deal Continuing Sports Skew

November 22, 2019

Serie A giant Juventus has announced a three-year extension of their partnership with Linglong Tire. The…

TikTok's ByteDance Poised To Rival Spotify and Apple Music

November 20, 2019

Chinese tech company ByteDance is preparing to launch a competitor to Spotify and Apple Music in…

Budweiser Diversifies & Plans Deeper Cultural Partnerships In China

November 17, 2019

Popular American beer brand Budweiser has set its eyes on backing lifestyle and cultural brand partnerships…

Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu

November 9, 2019

Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…

Lexus Partners Esquire In Inspiring Short Film

November 3, 2019

Luxury carmaker Lexus has chosen a musical nostalgia, family tension storyline in a new short film—the…

Maserati Severs Ties With one of Asia's Biggest Cinema Award Shows; Is China Their Next Target?

October 27, 2019

Luxury Italian car maker Maserati has broken sponsorship ties with the upcoming Golden Horse Awards, Taiwan’s top film awards often referred to as the Chinese Oscars

NBA Faces Backlash From Chinese Sponsors

October 14, 2019

All Chinese sponsors have suspended their partnership with the National Basketball Association (NBA) as the fallout from Houston Rockets' GM Daryl Morey’s infamous tweet continues.