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Chinese White Goods Maker Changhong Backs The National Badminton Team
September 25, 2020
Chinese white goods maker Changhong has become the latest sponsor of the China National Badminton Team.…
Chinese Online Bookie Yabo Scores Regional Deal With AC Milan
September 11, 2020
Serie A club AC Milan is set to boost its commercial presence across Asia through a…
Tesla Breaks New Ground With Tencent Gaming
September 10, 2020
The electric carmaker Tesla - owned by firebrand entrepreneur Elon Musk - has emulated Maserati through…
Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time
August 20, 2020
Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
Suning-owned Inter Milan Continues Social Media Rise In China
August 5, 2020
Serie A giants Inter Milan have seen their social media following in China rise to six…
Borussia Dortmund Gets Crafty With Digital-First Fan Engagement Efforts In Asia
July 23, 2020
With COVID-19 putting the brakes on pre-season global tours, Borussia Dortmund are going big on engaging…
More Evidence On The Strength Of Mobile Esports In Asia
July 18, 2020
The COVID-19 pandemic has seen the emergence of mobile esports to challenge the dominance of PC…
Chinese Sponsors Face Backlash In India’s Sporting Scene
June 19, 2020
Chinese companies in India are battling a heavy backlash after the recent killing of 20 Indian…
UFC Woos China’s Gen Z With Bilibili Collab
May 21, 2020
The Ultimate Fighting Championship (UFC) is the first international sporting property to have an official account…
