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BMW Ramps Up Global Esports Sponsorship Portfolio
April 30, 2020
BMW is ramping up its presence in global esports and has announced a partnership with five…
La Liga Partners China’s Douyin To Boost Social Following In Asia
April 24, 2020
Spain’s La Liga has struck a content deal with Chinese social media giant Douyin until March…
China Mobile Extends into OTT With China Basketball League
April 9, 2020
Migu, the video entertainment arm of telco giant China Mobile, has signed a wide-ranging agreement with…
China Continues Sport Events Caution, Including World Taekwondo Championships
April 2, 2020
China’s General Administration of Sport (GAS) have issued a statement stating sporting events that draw crowds…
La Liga's Espanyol Cements Commercial Presence In China
March 25, 2020
La Liga football club RCD Espanyol, which is owned by China’s Rastar Group, has sealed a…
Chinese Insurer Scores Regional Deal With Barca
February 29, 2020
La Liga’s FC Barcelona has negotiated a deal with insurer Taiping Life as its latest regional…
COVID-19 Ravages Airline Industry, US$27.8 b Loss In Asia
February 22, 2020
While the global airline industry is being widely affected by the COVID-19 outbreak, Asia-Pacific region airlines…
NBA Expects Nine-Figure Revenue Loss Due To Fallout In China
February 20, 2020
National Basketball Association (NBA) commissioner Adam Silver says the league expects to lose “hundreds of millions…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
Coronavirus Wreaks Havoc On China’s Sporting Calendar
February 6, 2020
China’s General Administration of Sport (GAS) has instructed the nation’s sports associations to consider postponing or…
