China

XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT

May 1, 2007

Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…

TSINGTAO BEER CONTINUES MARATHON SPONSORSHIP

April 22, 2007

Domestic beer brand Tsingtao Beer has continued its major sponsorship of the Xiamen International Marathon, with the 2007 sponsorship being its fifth consecutive year with the major event.…

PAPA JOHN'S TO RAMP UP CHINA OPERATION

March 29, 2007

US based pizza chain Papa John's has announced aggressive expansion plans for China which will are likely to lead to a number of sponsorship opportunities. The company said…

WOMENS TENNIS TO EXPAND IN CHINA

March 29, 2007

The Sony Ericsson WTA Tour has announced that as part of its Roadmap 2010 circuit structure plan, Beijing has been awarded a major nine-day mandatory tennis tournament featuring…