China

TECHNOLOGY COMPANY SPONSOR STADIUM OPENING FOOTBALL MATCH

August 24, 2007

Sino-German LIDE Biological Technology was the naming rights sponsor of an international friendly football match between the Australian and Chinese Women's Football teams.

CONTINENTAL TIRES BACK BMW CHINA TOUR

August 13, 2007

German tire manufacturer Continental Tires has announced that it will be a major sponsor of the 2007 BMW X Tour which will be a four day event held…

BYD AUTO SPONSOR UNIVERSITY CHAMPIONSHIPS

August 2, 2007

Chinese vehicle manufacturer BYD Auto was the major partner of the University Splinter Auto Championships of China, a smart car technology design competition which took place last month…

XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT

May 1, 2007

Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…

EXCEPTIONAL ROI FROM BEIQI FOTON MOTOR SPONSORSHIP

May 1, 2007

Chinese truck manufacturer Beiqi Foton Motor has provided ASN with an insight into its sponsorship of the Auman-Aucom Cup National Truck Racing series.

TSINGTAO BEER CONTINUES MARATHON SPONSORSHIP

April 22, 2007

Domestic beer brand Tsingtao Beer has continued its major sponsorship of the Xiamen International Marathon, with the 2007 sponsorship being its fifth consecutive year with the major event.…

PAPA JOHN'S TO RAMP UP CHINA OPERATION

March 29, 2007

US based pizza chain Papa John's has announced aggressive expansion plans for China which will are likely to lead to a number of sponsorship opportunities. The company said…

WOMENS TENNIS TO EXPAND IN CHINA

March 29, 2007

The Sony Ericsson WTA Tour has announced that as part of its Roadmap 2010 circuit structure plan, Beijing has been awarded a major nine-day mandatory tennis tournament featuring…