February 12, 2008
Beijing's main Olympic Stadium, the "Bird's Nest" has become not only a symbol of the Olympics for Chinese people, but also a source of great national pride.
January 18, 2008
The government's official charity in the city of Xiamen, Fujian has this month received a donation of one million RMB from the South China Group (HK) Ltd to…
January 15, 2008
Kingway Beer has announced that it will end its sponsorship of the China Super League (CSL), claiming that sponsorship is unsustainable.
December 18, 2007
Scotch whiskey distiller Ballantine's has established a partnership with Chinese golfer Liang Wenchong to create a Chinese golfing foundation.
December 7, 2007
Sports shoe and clothing manufacturer New Balance plans to continue its sponsorship of the Olympic Modern Pentathlon in Beijing as part of its move into mainland China.
November 28, 2007
The Ping An Insurance Company of China, has provided Chinese Olympic hurdler, Liu Xiang, with $13.3 million worth of insurance.
November 6, 2007
Two of China's greatest sources of national pride joined forces last month, with a sponsorship agreement established between the National Ping Pong Team and Chinese liquor brand Moutai.
September 27, 2007
Well-known Mainland beer brewer Tsingtao Brewery was a major partner of the 2007 China Tennis Open, which took place in Beijing from the 10 to 23 of September.…
September 27, 2007
Shanghai Bingjie Clothing has become a major sponsor of the Hebei Women's Volleyball Team and for the reminder of the season the company will receive branding on the…
September 17, 2007
Energy drink brand, Red Bull, was the naming rights sponsor of the 2007 Boundless Energy Triathlon Challenge, which took place in Tianjin on 8 September, 2007.