China

NIKE AND ADIDAS BATTLE FOR SUPREMACY IN CHINA

April 8, 2008

Nike and Adidas, desperate to increase market share, are battling fiercely to gain attention in an increasingly cut-throat Chinese market.With the domestic audience for the Beijing Games expected…

TCL SPONSORS WOMEN'S TENNIS

April 4, 2008

Electronics and Mulitmedia company, TCL Group recently announced in Beijing that the group would sponsor the national women's tennis team.

EXCITEMENT AND POSITIVE OLYMPIC ATTITUDE CHINA POLL REVEALS

March 11, 2008

The Ogilvy Group in China and Millward Brown ASCR have collaborated to produce a poll on overall excitement in the lead up to the coming Olympics.

FIREFLY LIGHTING BRINGS ENVIRONMENTAL EDUCATION TO FUJIAN

March 7, 2008

The Firefly Lighting Co. will sponsor an ecological park aimed at providing environmental education to families in Southern China.

BRITISH AIRWAYS SPONSORS ENVIRONMENTAL PROJECTS IN CHINA

February 22, 2008

British Airways this month unveiled a new plan to reduce its carbon footprint.

CHINESE SPONSORS SEIZE RASHID STADIUM

February 12, 2008

If you had been watching the football match between China and Iraq last week, one could easily be mistaken in thinking the match was held in Mainland China.

PUBLIC DEBATE OVER STADIUM SPONSORSHIP

February 12, 2008

Beijing's main Olympic Stadium, the "Bird's Nest" has become not only a symbol of the Olympics for Chinese people, but also a source of great national pride.

GOVERNMENT CHARITY RESTRUCTURES DONATION SYSTEM

January 18, 2008

The government's official charity in the city of Xiamen, Fujian has this month received a donation of one million RMB from the South China Group (HK) Ltd to…