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Proctor & Gamble Tops CCTV Spending for Fifth Year
November 28, 2008
For the fifth year running, Proctor & Gamble has become the overall highest bidder at the CCTV prime resource auction, spending a total of 515 million RMB, up…
"Best Games Ever": Guangzhou Asian Games Aims High Despite Financial Crisis
October 21, 2008
Organisers of the 2010 Asian Games in Guangzhou this week acknowledged that the global financial crisis would have an impact on their preparations, but maintained they plan to…
Brand Survey: What's Really Important to Chinese Consumers?
October 7, 2008
The Fifth China Branding Roundtable in Beijing was the scene for the release of findings that indicate the environment and global warming are higher concerns among the Chinese…
Financial Crisis Unlikely to Affect AIG's Asia Sponsorships
October 2, 2008
With numerous sponsorships across Asia, the possible collapse of AIG would herald financial uncertainty not only for investors, but also for scores of community, environmental and sporting organisations…
Guangdong Womens Table Tennis Team's Last-Minute Sponsorship Switch
October 2, 2008
On the eve of 2008 China Table Tennis Super League's official launch, the Guangdong Women's Table Tennis Team has announced a change in naming rights sponsor.
Sony Ericsson Pursues "Young and Fashionable" Image at the China Open
September 26, 2008
Sony Ericsson has this week announced three continuous years of partnership with the China Open tennis tournament. The company hopes to use its platinum sponsorship of the event…
Olympic Sponsorship Drives Unexpected Growth for McDonalds
September 11, 2008
McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…
Hangyu to Sponsor Hubei Men's Volleyball Team
September 9, 2008
Aerospace Life-Support Industries has become the title sponsor of the Hubei Men's Volleyball Team. The company, known as Hangyu in Chinese, is based in Xiangfan, Hubei, and is…
Coca Cola Awaits China's Approval for Billion Dollar Acquisition
September 4, 2008
Olympic and Paralympic beverage sponsor Coca-Cola is trying its luck against the Chinese government by attempting to acquire China's largest fruit juice company. Coca-Cola said yesterday that it…
State May Block Athletes Sponsorship Duties
September 2, 2008
As China's Olympic champions this week pay a visit to Hong Kong, their sponsoring companies have been left wondering whether athletes will be free to help promote their…
