China

Sponsors Contribute RMB9 billion to World Expo's RMB10 billion IT Cost

December 19, 2008

The IT manager for the Shanghai World Expo 2010 has announced that the city will spend over one billion RMB on IT equipment and services during the expo,…

Yanjing Beer: Olympic Sponsorship Helps Endure Financial Turmoil

December 4, 2008

National icon, Yanjing Beer has this week announced significant returns on its Beijing Olympic Sponsorship. Increased brand value and resilience were two of the benefits identified as emerging…

Proctor & Gamble Tops CCTV Spending for Fifth Year

November 28, 2008

For the fifth year running, Proctor & Gamble has become the overall highest bidder at the CCTV prime resource auction, spending a total of 515 million RMB, up…

"Best Games Ever": Guangzhou Asian Games Aims High Despite Financial Crisis

October 21, 2008

Organisers of the 2010 Asian Games in Guangzhou this week acknowledged that the global financial crisis would have an impact on their preparations, but maintained they plan to…

Brand Survey: What's Really Important to Chinese Consumers?

October 7, 2008

The Fifth China Branding Roundtable in Beijing was the scene for the release of findings that indicate the environment and global warming are higher concerns among the Chinese…

Financial Crisis Unlikely to Affect AIG's Asia Sponsorships

October 2, 2008

With numerous sponsorships across Asia, the possible collapse of AIG would herald financial uncertainty not only for investors, but also for scores of community, environmental and sporting organisations…

Guangdong Womens Table Tennis Team's Last-Minute Sponsorship Switch

October 2, 2008

On the eve of 2008 China Table Tennis Super League's official launch, the Guangdong Women's Table Tennis Team has announced a change in naming rights sponsor.

Sony Ericsson Pursues "Young and Fashionable" Image at the China Open

September 26, 2008

Sony Ericsson has this week announced three continuous years of partnership with the China Open tennis tournament. The company hopes to use its platinum sponsorship of the event…

Olympic Sponsorship Drives Unexpected Growth for McDonalds

September 11, 2008

McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…

Hangyu to Sponsor Hubei Men's Volleyball Team

September 9, 2008

Aerospace Life-Support Industries has become the title sponsor of the Hubei Men's Volleyball Team. The company, known as Hangyu in Chinese, is based in Xiangfan, Hubei, and is…