China

Motor City Sponsors Miss Qingyuan Pageant

March 11, 2009

Guangdong Qingyuan Nanling Motor City has become a sponsor of Miss Qingyuan Tourism, a regional quest to find tourism representatives for Qingyuan City, Guangdong Province.

Ping An Bank to Sponsor Shanghai Film Festival

March 6, 2009

Ping An Bank has become the major sponsor of the 2009 Shanghai Film Festival. The bank will offer discount tickets to its customers as part of its agreement…

Qiaodan Sponsors China's Winter Universiade

February 25, 2009

Sports brand, Qiaodan is the official sponsor of the 24th Winter Universiade, Harbin 2009 China. Qiaodan is also the only sporting brand to sponsor this year's Universiade. The…

Herbal Tea Official Beverage of the Guangzhou Asian Games

February 23, 2009

Last week, the JDO Group became the Official Beverages Partner of Guangzhou Asian Games in 2010. JDO is the maker of China's first commercially produced, bottled and marketed…

ZOJE Group Sponsors China's National Clothing Awards

February 20, 2009

The China National Garment Association Awards will be held on 26 March this year in Beijing by the China National Garment Association. Textile equipment manufacturer, ZOJE Group will…

England Flex Pro Sponsors China's Guangxi Tennis Team

February 19, 2009

The Tennis Team of Guangxi Autonomous Region in China has this week signed a partnership agreement with Hong Kong sporting goods manufacturer England Flex Pro. The company will…

Nike Offers Annual US$15 million to Chinese Super League

February 18, 2009

According to Chinese reports, Nike is willing to invest 15 million U.S. dollars in the Chinese Super League in 2009. The sponsorship for 2009 would include provision of…

Coca Cola Ads Set to Feature Liu Xiang's Father

January 11, 2009

Coca-Cola, the sponsor of Olympic gold medalist Liu Xiang has created a TV commercial featuring the athlete and his father. After rejecting numerous offers to appear in promotions,…

Sponsors Contribute RMB9 billion to World Expo's RMB10 billion IT Cost

December 19, 2008

The IT manager for the Shanghai World Expo 2010 has announced that the city will spend over one billion RMB on IT equipment and services during the expo,…

Yanjing Beer: Olympic Sponsorship Helps Endure Financial Turmoil

December 4, 2008

National icon, Yanjing Beer has this week announced significant returns on its Beijing Olympic Sponsorship. Increased brand value and resilience were two of the benefits identified as emerging…