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Mercedes-Benz Names Shanghai Arena
December 8, 2009
Mercedes-Benz has signed a ten-year deal to sponsor a US$280 million stadium, set to be completed for the next year’s Shanghai World Expo.
CSL Tops China's Professional League Earnings
November 11, 2009
The Chinese Super League Company's annual report reveals that in spite of a scandal-ridden year, the CSL remains the most lucrative of all of China's professional sporting leagues.
Source, Quicksilver and Icon X Sponsor Chinese Surfing Tournament
October 9, 2009
Clothing and lifestyle brand Source is the presenting sponsor of the Second Surfing Hainan Open, set to be held on Hainan's Riyuewan from 6-8 November.
Li Ning Brings Isinbayeva to Train with Shanghai Pole Vaulters
September 23, 2009
China’s Li Ning has sponsored clinics in Shanghai held by Russian pole vault champion Yelena Isinbayeva and her coach.
Shanghai Expo Will Break Even, May Make Profit
July 27, 2009
Organisers of the Shanghai World Expo have announced they expect to break even thanks to fundraising activities conducted during the lead-up to the event.
Expo Organisers Adhere to International Tobacco Framework Reject 200 Million RMB Donation
July 22, 2009
Organisers of the Shanghai World Expo have cited public health reasons for rejecting a 200 million RMB donation from the Shanghai Tobacco Corporation.
Nike Becomes CBA Official Match Ball Sponsor
July 20, 2009
Nike has signed a deal with Infront China, becoming the official match ball sponsor for the China Basketball Association's 2009-2010 Season.
Apparel company 361 Degrees to Spend IPO Proceeds on Sponsorship and Branding
June 15, 2009
China's third largest sportswear manufacturer, 361 Degrees will use the proceeds of its initial public offering to fund a series of branding and sponsorship campaigns and to increase…
ANZ deal aims to boost bank's brand in China
June 2, 2009
ANZ's sponsorship of the Australian pavilion at World Expo 2010 in Shanghai aims to build the bank's brand recognition ahead of an aggressive expansion program in China, says…
Taiwan Pavilion Seeks Sponsors for Next Year's Expo
May 25, 2009
Organisers of the Taiwanese Pavilion at next year's Shanghai World Expo have announced a plan to attract NT$1 billion in sponsorship for their exhibition.
