China

Apparel company 361 Degrees to Spend IPO Proceeds on Sponsorship and Branding

June 15, 2009

China's third largest sportswear manufacturer, 361 Degrees will use the proceeds of its initial public offering to fund a series of branding and sponsorship campaigns and to increase…

ANZ deal aims to boost bank's brand in China

June 2, 2009

ANZ's sponsorship of the Australian pavilion at World Expo 2010 in Shanghai aims to build the bank's brand recognition ahead of an aggressive expansion program in China, says…

Taiwan Pavilion Seeks Sponsors for Next Year's Expo

May 25, 2009

Organisers of the Taiwanese Pavilion at next year's Shanghai World Expo have announced a plan to attract NT$1 billion in sponsorship for their exhibition.

Japanese Companies Compete with Speedo's LZR Racer

May 4, 2009

The Japan Swimming Federation (JASF) has announced that a majority of the record-breaking swims at the recent Japan National Swimming Championships were made not by competitors wearing Speedo's…

Financial Crisis Makes Impact on Chinese Art

April 2, 2009

The Guangzhou Photo Bienniale is set to take place from the 18 May to the 19 July but has had to cut costs due to the financial crisis.

Dongfeng Yueda Kia Sponsors X-Games Asia

March 27, 2009

Dongfeng Yueda Kia Motors is a sponsor of the the 2009 X-Games Asia, the finals of which will be held from in April/May in Shanghai.

Aucma Co. Sponsors Qingdao's Zhongneng F.C.

March 27, 2009

Qingdao home electrical manufacturer Aucma Co., Ltd. has paid 6 million RMB for jersey-front advertising rights to Qingdao's Zhongneng F.C.

Pirelli Becomes Title Sponsor of China's Super League

March 26, 2009

Italian tyre manufacturer Pirelli has signed an agreement with the Chinese Football Association to become the title sponsor of the Chinese Super League. Reportedly worth five million euros,…

Financial Crisis Hits Asian Games

March 12, 2009

Chinese State media has reported that a number of sponsors have pulled out of the Guangzhou Asian Games 2010. Fears are growing in Guangzhou that the global economic…

Motor City Sponsors Miss Qingyuan Pageant

March 11, 2009

Guangdong Qingyuan Nanling Motor City has become a sponsor of Miss Qingyuan Tourism, a regional quest to find tourism representatives for Qingyuan City, Guangdong Province.