China

Xtep expands sponsorship portfolio

January 13, 2011

Chinese sport apparel company, Xtep will continue to have a strong domestic and international sponsorship portfolio according to a recent statement from the company. The company said it…

MasterCard sponsors Beijing Olympic basketball venue

January 11, 2011

MasterCard has become the naming rights sponsor of Beijing's Wukesong Areana, the basketball venue for the 2008 Olympic Games.

Shanghai World Expo sponsorships "effective"

December 7, 2010

Sponsorship of the recent Shanghai World Expo was "effective" according to new research by media agency Starcom China.

Citroen Sponsors China's Badminton Team

August 26, 2010

The Dongfeng Motor Corporation's joint venture with PSA Peugeot Citroen has signed a three-year sponsorship deal with China's national badminton team. Signed with the aim of promoting Citroen's…

World Cup ROI: China's First FIFA Sponsor Announces Results

July 29, 2010

ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...

Changan Ford Sponsors Hello! Hollywood

July 9, 2010

China's Changan Ford has taken title sponsorship of Hello! Hollywood, a weekly television series bringing entertainment news to Chinese audiences.

Moutai Becomes Expo's Official Spirit

April 28, 2010

China's premier alcohol brand Moutai has become a high level sponsor of the Shanghai World Expo.

AustCham Beijing Supports Local Children's Charity

January 27, 2010

AustCham Beijing has reaffirmed its commitment to social responsibility in Northern China through support of educational charity Yearn to Learn.

Wal-Mart launches environmental education campaign in China

January 20, 2010

Wal-Mart China is encouraging consumers to adopt a low-carbon lifestyle through a nationwide community education initiative aiming to lessen human impact on global warming.

Huang Jianhua Secures New Sponsor: Launches Magazine

January 11, 2010

Guangdong sporting tycoon Huang Jianhua has had a productive Christmas period, finishing the year by landing a major sponsorship deal for his CBA team and launching his own…