China

World Cup ROI: China's First FIFA Sponsor Announces Results

July 29, 2010

ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...

Changan Ford Sponsors Hello! Hollywood

July 9, 2010

China's Changan Ford has taken title sponsorship of Hello! Hollywood, a weekly television series bringing entertainment news to Chinese audiences.

Moutai Becomes Expo's Official Spirit

April 28, 2010

China's premier alcohol brand Moutai has become a high level sponsor of the Shanghai World Expo.

AustCham Beijing Supports Local Children's Charity

January 27, 2010

AustCham Beijing has reaffirmed its commitment to social responsibility in Northern China through support of educational charity Yearn to Learn.

Wal-Mart launches environmental education campaign in China

January 20, 2010

Wal-Mart China is encouraging consumers to adopt a low-carbon lifestyle through a nationwide community education initiative aiming to lessen human impact on global warming.

Huang Jianhua Secures New Sponsor: Launches Magazine

January 11, 2010

Guangdong sporting tycoon Huang Jianhua has had a productive Christmas period, finishing the year by landing a major sponsorship deal for his CBA team and launching his own…

Mercedes-Benz Names Shanghai Arena

December 8, 2009

Mercedes-Benz has signed a ten-year deal to sponsor a US$280 million stadium, set to be completed for the next yearâ€™s Shanghai World Expo.

CSL Tops China's Professional League Earnings

November 11, 2009

The Chinese Super League Company's annual report reveals that in spite of a scandal-ridden year, the CSL remains the most lucrative of all of China's professional sporting leagues.

Source, Quicksilver and Icon X Sponsor Chinese Surfing Tournament

October 9, 2009

Clothing and lifestyle brand Source is the presenting sponsor of the Second Surfing Hainan Open, set to be held on Hainan's Riyuewan from 6-8 November.