China

Racquet Sports Specialist Head Eyes China For Growth, Seals CTA Deal

December 13, 2017

The Chinese Tennis Association (CTA) has announced a four-year partnership with Head, beginning in 2018.

Chinese Government Eyes The Nation’s Emerging eSports Industry

December 7, 2017

The growth of eSports in China has been fueled by private companies including Jaguar’s recent sponsorship of a King of Glory tournament… But now the Chinese government wants…

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

When someone as influential as the NBA Commissioner says they should broadcast their basketball matches like Twitch - the live streaming and social platform for gamers - it…

Trouble Brews For AC Milan’s Chinese Owner

October 10, 2017

The owner of AC Milan Yonghong Li could see his investment in the club recalled by the Chinese government as part of its crackdown on foreign spending.

Chinese Basketball Association U-Turns To Tag Heuer. Again

October 4, 2017

There's another twist in the Watch category at the Chinese Basketball Association; Tag Heuer returns as their official timekeeper from the upcoming season.

Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues

October 3, 2017

In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…

China Gives F1 Another Boost But It'll Take A Generation to Bed Down in Asia

September 29, 2017

For Formula One, the score is 2-1. That's the number of race renewals to race terminations in Asia in the last few months. The latest news comes out…

ASN Interview: The ICC's Owners Tell Rights Holders To Keep It Simple In China

September 25, 2017

With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…

Chinese Cosmetic Brand Commits US$232 MILLION Into Reality Show

September 21, 2017

Chinese organic cosmetics brand Hanhoo has invested an eye-watering RMB1.5 BILLION (US$223.2m) into a title sponsorship deal with provincial satellite broadcaster, Hunan TV.

Chinese Supplements Brand Bets On Winter Sports To Raise Awareness

September 20, 2017

Ahead of Beijing‘s 2022 Winter Olympics, China has been busy working on brand deals to raise the profile of the various sports in the roster, with niche sport…