China

Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup

June 19, 2018

The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.

Pernod Ricard Raises Its China Sponsorship Game

June 15, 2018

French spirits behemoth Pernod Ricard is targeting millennials in a bid to boost its share of China’s US$156b alcohol market.

2018 FIFA World Cup Scrabbles & Gets More Chinese Backing

June 11, 2018

Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.

Shougang Group Regenerates 2022 Winter Olympics

June 8, 2018

The organising committee for the 2022 Winter Olympic Games in Beijing has secured a unique sponsorship deal with Shougang Group.

Chinese Kitchen Appliance Maker Vatti Backs Thierry Henry

May 24, 2018

French great Thierry Henry has scored a lucrative Chinese sponsorship ahead of the FIFA World Cup in Russia.

Stan Lee of Marvel Fame Partners Chinese Media House To Produce Next Film

May 15, 2018

China's Tianying Media has acquired The Last Resort, a comedy sci-fi screenplay co-written by Stan Lee and Bob Underwood, under a development agreement with POW! Entertainment.

Chinese Furniture Maker Der Set To Back Argentina’s WC Campaign

May 10, 2018

Sohu owned online football media platform Zutan Oumei Hui has reported a landmark sponsorship deal between Chinese wooden furniture and floor maker Der and the Argentina Football Association…

Is Aamir Khan Going To Boost India-China Ties?

April 28, 2018

Reports of India’s plan to appoint Bollywood star Aamir Khan as brand ambassador in China to boost trade between both nations have been positively received by the Chinese…

Major Chinese Electric Carmaker Breaks Out Of China With Arsenal

April 26, 2018

In the midst of hunting for Arsene Wenger’s successor, Arsenal has scored a global partnership with China’s BYD Auto for the electric car maker to become the club’s…

Portugal's Energy Drink Deal Hints at Cracks in China's Rush For World Cup Association

March 27, 2018

Ahead of its World Cup campaign, the Portuguese Football Federation (FPF) has secured a deal with Chinese beverage Eastroc Super Drink, the third largest player in the nation’s…