China

Chinese Automobile Makers Using Rocket Science Sponsorships?

June 15, 2019

A spacey sponsorship trend has emerged in the Chinese automobile industry with at least two carmakers backing rocket launches this year, claiming it will lead to technological advances…

Short Form Videos From KOLs Engage China’s Lower-Tier City Youth

June 11, 2019

Over a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth, according to Hillary…

Liverpool FC Guns For Youthful Audiences With TikTok Collab

May 27, 2019

Ahead of their UEFA Champions League final this weekend, Liverpool FC have become the first English Premier League club to launch an official account on Chinese social media…

China Likely To Host 2023 AFC Asian Cup

May 16, 2019

China has been all but confirmed as the hosts for the 2023 AFC Asian Cup football tournament after its only bidding rival, South Korea, withdrew from the bidding…

Mysterious Chinese Startup Secures Southampton Shirt Deal

May 14, 2019

English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.

Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage

May 11, 2019

The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!

Dalian Wanda Poised To Invest A Whopping US$297m In Chinese Football

May 1, 2019

After a forced exit from its European football positions, Dalian Wanda Group is poised to invest a whopping US$297m to boost the Chinese football industry.

Pantene's Marvel Play in China: Signal of "G-Localisation" Partnerships

April 17, 2019

Pantene and Marvel have collaborated on various co-branded haircare products for China, the most recent being the '3 Minute Miracle’ conditioner to coincide with the latter’s first female-led…

Report: Young Chinese Football Fans Most Digitally Engaged

April 12, 2019

According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…

UFC Partners Chinese Short Form Content Platform Toutiao

March 29, 2019

The UFC has negotiated a new distribution deal with Chinese digital content-sharing platform Toutiao as it bids to wrest a major share of the nation’s MMA market.