China

Mysterious Chinese Startup Secures Southampton Shirt Deal

May 14, 2019

English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.

Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage

May 11, 2019

The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!

Dalian Wanda Poised To Invest A Whopping US$297m In Chinese Football

May 1, 2019

After a forced exit from its European football positions, Dalian Wanda Group is poised to invest a whopping US$297m to boost the Chinese football industry.

Pantene's Marvel Play in China: Signal of "G-Localisation" Partnerships

April 17, 2019

Pantene and Marvel have collaborated on various co-branded haircare products for China, the most recent being the '3 Minute Miracle’ conditioner to coincide with the latter’s first female-led…

Report: Young Chinese Football Fans Most Digitally Engaged

April 12, 2019

According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…

UFC Partners Chinese Short Form Content Platform Toutiao

March 29, 2019

The UFC has negotiated a new distribution deal with Chinese digital content-sharing platform Toutiao as it bids to wrest a major share of the nation’s MMA market.

Puma Blends Celebrity Into Digital Content In China

March 17, 2019

Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.

Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL

March 2, 2019

Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).