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Dalian Wanda Poised To Invest A Whopping US$297m In Chinese Football
May 1, 2019
After a forced exit from its European football positions, Dalian Wanda Group is poised to invest a whopping US$297m to boost the Chinese football industry.
Pantene's Marvel Play in China: Signal of "G-Localisation" Partnerships
April 17, 2019
Pantene and Marvel have collaborated on various co-branded haircare products for China, the most recent being the '3 Minute Miracle’ conditioner to coincide with the latter’s first female-led…
Report: Young Chinese Football Fans Most Digitally Engaged
April 12, 2019
According to a recent study by COPA90, young Chinese football fans have proven to be the most digitally engaged fans compared to their peers in the UK, Brazil…
UFC Partners Chinese Short Form Content Platform Toutiao
March 29, 2019
The UFC has negotiated a new distribution deal with Chinese digital content-sharing platform Toutiao as it bids to wrest a major share of the nation’s MMA market.
Puma Blends Celebrity Into Digital Content In China
March 17, 2019
Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.
Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL
March 2, 2019
Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).
Zhengzhou Open Replaces Connecticut Open In WTA Roster
February 5, 2019
The Women’s Tennis Association (WTA) has revealed a new tournament in Zhengzhou, China will replace the Connecticut Open on this year’s roster.
Under Armour Keeps Adding To Asian Sponsorship Portfolio With Volleyball
January 29, 2019
American sport apparel brand Under Armour has negotiated an endorsement deal with Chinese women’s volleyball phenomenon Zhu Ting.
Viacom Aims To Scale Back In China
January 16, 2019
Viacom is considering selling off majority control of its TV operations in China, a move echoing its ownership structure across the region.
Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang
January 2, 2019
Nike has secured an endorsement deal with 23-year-old Chinese female footballer Wang Shuang to boost its position there.
