August 5, 2016
The THAAD missile-shield fallout between South Korea and China might affect the former’s entertainment content export to its biggest market.
June 13, 2016
Yash Raj Films (YRF), one of India's most prolific production houses is a sought-after content partner in Bollywood and the latest brand to join the party is sports…
May 4, 2016
Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.
March 17, 2016
Former copywriter turned Bollywood actor Ranveer Singh, who is known for his quirky brand endorsements, has secured another collaboration with Colgate-Palmolive India.
January 25, 2016
The blurring lines between the cinema industry and professional sport continues in India as Star Sports Pro Kabbadi snags 31-year-old actor Rana Daggubati as its latest brand ambassador.
October 6, 2015
Popular Korean actor Lee Min Ho, 28, will helm endorsement duties for Italian chocolate confectionery brand Ferrero Rocher in the Korean market.
July 29, 2015
After four years in India, French automobile brand Renault has roped in Bollywood A-lister Ranbir Kapoor as a brand ambassador to woo India’s fast-growing, affluent millennial population.
June 1, 2015
With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…
November 20, 2014
Bollywood star and social activist Aamir Khan will no longer continue as Godrej Group’s Brand Ambassador, despite a successful one-year partnership.
November 4, 2014
Telugu superstar Akkineni Nagarjuna who recently became an ambassador for ‘Swachh Bharat’ (Clean India) campaign has launched a dedicated website on his personal accord to raise awareness about…