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Celebrity (non-sport)/Actor
Amitabh Bachchan Becomes Complan’s First Celebrity Endorser
February 20, 2014
The Indian subsidiary of US food brand Heinz has roped in the Bollywood star to endorse its milk-based health drink Complan.
Korean Actor Won Bin Spreads Some Christmas Joy
December 27, 2013
The 36-year-old thespian, a brand ambassador for Tong Yang Life Insurance Company (082640.KS), recently led a charity drive in a foundation shelter for cancer-stricken children.
Hrithik Roshan Unveils His Own Menswear Label
November 26, 2013
Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.
Lenovo Casts Ashton Kutcher As Product Engineer
October 31, 2013
Chinese IT giant Lenovo joins the growing troupe of Asian companies, which understand the pervasive influence Hollywood brings to their brands.
Hugh Jackman Endorses Micromax’s Canvas Turbo
October 22, 2013
Indian mobile handset brand Micromax has snagged Hollywood star Hugh Jackman as brand ambassador for Canvas Turbo, the brand’s soon-to-be-launched smartphone.
Ranbir Kapoor & Indigo Nation Launch Besharam Fashion Line
October 3, 2013
Ahead of the much anticipated opening of Bollywood action-comedy blockbuster Besharam, a new fashion line, inspired by the preppy wardrobe of the film’s hero, Babli (Ranbir Kapoor), has…
Chen Kun, First Celeb On WeChat’s Premium Service
September 17, 2013
The popular 37-year-old Chinese entertainer is the first celebrity to introduce a premium service to his sizable contingent of WeChat followers.
Kim Woo Bin Scores For Diadora
September 12, 2013
Upcoming Korean model turned actor, Kim Woo Bin, 24, has sealed an endorsement deal with Italian sports brand Diadora.
Song Joong Ki Drives Instant Sales for Samsonite & Others
August 12, 2013
South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…
South Indian Film Star Allu Arjun Endorses Lot Mobiles
August 7, 2013
Telugu cinema sensation, Allu Arjun, 30, is raking in the brand endorsement deals these days and is second only to reigning superstar Mahesh Babu, who promotes at least…
