Celebrity (non-sport)/Actor

Puma's Profits Down, How Will It Impact Sponsorship In Asia?

May 15, 2020

Puma has reported a poor first quarter of 2020, with its net profit falling by over…

Bollywood A-Lister Kareena Kapoor Khan Endorses Puma

March 11, 2020

Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…

Challenger Insurer Signs Crazy Rich Star

December 13, 2019

Singaporean fintech insurer Singlife has hired Malaysian born Hollywood star Henry Golding as its celebrity endorser…

Oppo/Vivo sibling OnePlus Uses Downey Jr To Woo India & China

May 23, 2019

Chinese smartphone brand OnePlus - the sister of Oppo and Vivo - has created a campaign to tie in with its OnePlus 7 and OnePlus 7 Pro launches,…

Singapore's Banks Are 'Getting' Branded Content. First DBS, now OCBC

September 7, 2018

What is it with Singapore's banks? Are they finally getting the need to use Branded Content to drive their marketing?! First DBS, with an online mini-series, and now…

Uniqlo Breaks Tradition With Singapore UGC Theatrical Deal

September 1, 2018

Japanese fast fashion giant Uniqlo has broken with its sports traditions to debut in Singapore’s theatre scene, launching a play with local actor-producer Tan Kheng Hua.

How A Box Office Hit Can Double a Star's Endorsement Fees Overnight

July 31, 2018

The hit movie Sanju - a biographical movie depicting Indian actor Sanjay Dutt which has grossed close to US$100m in Indian box offices - has reportedly enabled its…

Salman Khan Grows Branded Content Portfolio

May 24, 2018

Bollywood star Salman Khan's production company SK TV will partner Banijay Group to produce content for television and digital platforms.

Is Aamir Khan Going To Boost India-China Ties?

April 28, 2018

Reports of India’s plan to appoint Bollywood star Aamir Khan as brand ambassador in China to boost trade between both nations have been positively received by the Chinese…