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Celebrity (non-sport)/Actor
Brands Drop Kris Wu As Sex Scandal Allegations Gather Steam
July 22, 2021
Brands have severed ties with Chinese idol Kris Wu following an accusation emerging of Wu date-raping…
Chinese Mobile Brand Tecno Surprises With Hollywood Endorsement
April 29, 2021
Challenger Chinese mobile brand Tecno has surprised us by roping in Hollywood star Chris Evans as…
Purified Hallyu Endorsements In Malaysia
February 5, 2021
SK Holdings' Malaysian based subsidiary SK magic has secured an endorsement deal with South Korean actor Park…
India’s Mankind Pharma Bets On Celebrity Endorsements
December 3, 2020
Indian pharmaceutical company Mankind Pharma has recently secured endorsement deals with two major Indian movie stars.…
Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood
June 5, 2020
PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…
Puma's Profits Down, How Will It Impact Sponsorship In Asia?
May 15, 2020
Puma has reported a poor first quarter of 2020, with its net profit falling by over…
Bollywood A-Lister Kareena Kapoor Khan Endorses Puma
March 11, 2020
Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…
Challenger Insurer Signs Crazy Rich Star
December 13, 2019
Singaporean fintech insurer Singlife has hired Malaysian born Hollywood star Henry Golding as its celebrity endorser…
Oppo/Vivo sibling OnePlus Uses Downey Jr To Woo India & China
May 23, 2019
Chinese smartphone brand OnePlus - the sister of Oppo and Vivo - has created a campaign to tie in with its OnePlus 7 and OnePlus 7 Pro launches,…
Singapore's Banks Are 'Getting' Branded Content. First DBS, now OCBC
September 7, 2018
What is it with Singapore's banks? Are they finally getting the need to use Branded Content to drive their marketing?! First DBS, with an online mini-series, and now…
