Celebrity (Non-sport)

Mary Kom Biopic Packs Punch With Brands

September 9, 2014

The Bollywood biopic of India’s Olympic bronze medal winning boxer Mary Kom, featuring Priyanka Chopra as the lead, has become a huge draw with brands.

Joo Woon Endorses Lab Series

August 26, 2014

Korean actor Joo Woon, 26, lauded for his acting prowess in popular television dramas such as Ojakgyo Family, Bridal Mask and The Good Doctor, has sealed an endorsement…

Ranbir Kapoor Collaborates With Saavn

August 20, 2014

Bollywood star Ranbir Kapoor will collaborate with yet another brand in his burgeoning endorsement portfolio.

Jang Dong-gun Ties Up With Maurice Lacroix

August 11, 2014

Swiss watch brand Maurice Lacroix has snapped up 42-year-Korean film star Jang Dong-gun as the brand’s second celebrity ambassador in Asia.

Girls’ Generation Yoona Bags Cosmetic Endorsement

July 29, 2014

Korean eco-friendly cosmetic brand Innisfree has announced a deal with 24-year-old entertainer Yoona, as its international celebrity ambassador.

Alia Bhatt Wheels Into Lucrative Hero Motocorp Deal

July 28, 2014

Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another brand endorsement in…

Hana Bank Backs Kim Soo-hyun Museum

June 3, 2014

Korean actor Kim Soo-hyun has become such a phenomenon that there is a museum in Seoul dedicated to him.

Kim Soo-hyun Endorses Hana Bank

March 26, 2014

The 26-year-old Korean actor, who played the lead in popular Korean television drama serials Moon Embracing The Sun and My Love From The Star, has bagged a lucrative…