Celebrity (Non-sport)

Kim Soo-hyun & Tang Wei Endorse Nature Bounty

October 6, 2014

American natural supplement maker, Nature Bounty, has pulled in two of Asia’s biggest young actors to raise its brand awareness in Hong Kong’s competitive natural supplement market.

Chinese Celebrities Can Boost Kenya’s Tourism

September 30, 2014

Kenya’s tourism industry is in the doldrums, with arrivals through its two major airports declining to about 170,000 in the first half of the year, due to acts…

Jackie Chan Takes Over Son’s Endorsement Duties

September 25, 2014

International action superstar Jackie Chan, 60, has taken over his son’s endorsement duties, following the latter’s recent arrest for possessing marijuana.

Ranbir Kapoor Clocks Tag Heuer Partnership

September 16, 2014

Bollywood A-lister Ranbir Kapoor is the latest Asian star to join the coterie of celebrity ambassadors for Swiss watch brand Tag Heuer.

Raai Laxmi Endorses Kochi International Fashion Week

September 12, 2014

South Indian actor Raai Laxmi is the latest celebrity ambassador of the annual Kochi International Fashion Week, which takes place from today to September 14 in the Keralan…

Mary Kom Biopic Packs Punch With Brands

September 9, 2014

The Bollywood biopic of India’s Olympic bronze medal winning boxer Mary Kom, featuring Priyanka Chopra as the lead, has become a huge draw with brands.

Joo Woon Endorses Lab Series

August 26, 2014

Korean actor Joo Woon, 26, lauded for his acting prowess in popular television dramas such as Ojakgyo Family, Bridal Mask and The Good Doctor, has sealed an endorsement…