Celebrity (Non-sport)

Korean Hip-Hop Stars Mull Legal Action on The Interview

December 31, 2014

Despite the blanket ban on The Interview in most parts of Asia, including Korea, China, and Japan, the Seth Rogen-James Franco satire has reached an eager Asian audience…

Cinta Laura Kiehl Becomes The Face Of bitLanders.com

December 15, 2014

Popular Indonesian entertainer Cinta Laura Kiehl, 21, is set to become a brand ambassador for social gaming platform bitLanders.com, where she will share her life stories and content…

PepsiCo India Continues With Youth Centric Collaborations

December 10, 2014

PepsiCo, which aims to wrest the dominance of Coca-Cola India, in the nation’s lucrative soft drink market, has signed on a pair of action movie stars as Mountain…

Godrej Drops Celeb Brand Ambassador Aamir Khan

November 20, 2014

Bollywood star and social activist Aamir Khan will no longer continue as Godrej Group’s Brand Ambassador, despite a successful one-year partnership.

Nagarjuna Gets Digital With Swachh Bharat

November 4, 2014

Telugu superstar Akkineni Nagarjuna who recently became an ambassador for ‘Swachh Bharat’ (Clean India) campaign has launched a dedicated website on his personal accord to raise awareness about…

Kim Soo-hyun & Tang Wei Endorse Nature Bounty

October 6, 2014

American natural supplement maker, Nature Bounty, has pulled in two of Asia’s biggest young actors to raise its brand awareness in Hong Kong’s competitive natural supplement market.

Chinese Celebrities Can Boost Kenya’s Tourism

September 30, 2014

Kenya’s tourism industry is in the doldrums, with arrivals through its two major airports declining to about 170,000 in the first half of the year, due to acts…

Jackie Chan Takes Over Son’s Endorsement Duties

September 25, 2014

International action superstar Jackie Chan, 60, has taken over his son’s endorsement duties, following the latter’s recent arrest for possessing marijuana.

Ranbir Kapoor Clocks Tag Heuer Partnership

September 16, 2014

Bollywood A-lister Ranbir Kapoor is the latest Asian star to join the coterie of celebrity ambassadors for Swiss watch brand Tag Heuer.

Raai Laxmi Endorses Kochi International Fashion Week

September 12, 2014

South Indian actor Raai Laxmi is the latest celebrity ambassador of the annual Kochi International Fashion Week, which takes place from today to September 14 in the Keralan…