Celebrity Endorsement

Ranbir Kapoor & Indigo Nation Launch Besharam Fashion Line

October 3, 2013

Ahead of the much anticipated opening of Bollywood action-comedy blockbuster Besharam, a new fashion line, inspired by the preppy wardrobe of the film’s hero, Babli (Ranbir Kapoor), has…

Kim Woo Bin Scores For Diadora

September 12, 2013

Upcoming Korean model turned actor, Kim Woo Bin, 24, has sealed an endorsement deal with Italian sports brand Diadora.

Sachin Tendulkar Collaborates With Toshiba

September 11, 2013

Japanese electronics giant Toshiba has unveiled a new range of TV sets called ‘Cricket Series’ with ideas gleaned from iconic cricketer Sachin Tendulkar.

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…

South Indian Film Star Allu Arjun Endorses Lot Mobiles

August 7, 2013

Telugu cinema sensation, Allu Arjun, 30, is raking in the brand endorsement deals these days and is second only to reigning superstar Mahesh Babu, who promotes at least…

Salman Khan endorses Splash

July 30, 2013

Dubai based high street fashion label, Splash has announced Bollywood action hero Salman Khan as its brand envoy.

Fanstang brokers US$20m of East-West celebrity endorsement

July 22, 2013

Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…

AirAsia renews homegrown MotoGP rider sponsorship

March 15, 2013

Budget airline, AirAsia has renewed its sponsorship of Malaysian MotoGP rider, Zulfahmi Khairuddin (Fahmi ) for a further year.

Omega signs ambassador deal with Shanshan Feng

December 18, 2012

Watch brand Omega has announced Chinese golfer Shanshan Feng as a brand ambassador. Feng began her duties as an ambassador at last week's Dubai Ladies Masters which has…

Tiger Woods becomes Kowa ambassador

June 30, 2011

Japanese pharmaceutical company, Kowa Company, has appointed golfer Tiger Woods as a brand ambassador and will use the American golfer to promote Vantelin Kowa, the companyâ€™s heat rub…