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Celebrity Endorsement
Fanstang brokers US$20m of East-West celebrity endorsement
July 22, 2013
Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…
AirAsia renews homegrown MotoGP rider sponsorship
March 15, 2013
Budget airline, AirAsia has renewed its sponsorship of Malaysian MotoGP rider, Zulfahmi Khairuddin (Fahmi ) for a further year.
Omega signs ambassador deal with Shanshan Feng
December 18, 2012
Watch brand Omega has announced Chinese golfer Shanshan Feng as a brand ambassador. Feng began her duties as an ambassador at last week's Dubai Ladies Masters which has…
Tiger Woods becomes Kowa ambassador
June 30, 2011
Japanese pharmaceutical company, Kowa Company, has appointed golfer Tiger Woods as a brand ambassador and will use the American golfer to promote Vantelin Kowa, the company’s heat rub…
Nike signs ambassador deal with Japanese MMA fighter
February 22, 2011
Apparel brand Nike has signed Japanese MMA fighter and former Olympian, Kazuyuki Miyata as a brand ambassador. Miyata said he was keen to work with Nike to encourage…
Maxis Sponsors Badminton Stars in 2010
January 29, 2010
Malaysian telco Maxis Berhad has announced its sponsorship international badminton stars Lee Chong Wei and Misbun Sidek.
Is Sponsorship the New Censorship?
June 6, 2008
Actress Sharon Stone's recent assertion that the Sichuan earthquake could be "karma" for wrongs in Tibet has triggered a public outcry in China.
