Celebrity Endorsement

Peugeot Announces Djokovic As Global Ambassador

January 10, 2014

World number two Novak Djokovic has signed a three-year deal to become a global ambassador for French automobile manufacturer Peugeot.

Neymar Scores Endorsement Deal With Police

December 18, 2013

Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…

Hrithik Roshan Unveils His Own Menswear Label

November 26, 2013

Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.

Indian Sports Management Agencies Court Young Cricketers

November 22, 2013

The likes of Rhiti Sports and, Gaames Unlimited, Professional Management Group and NSE are banking on turning young Indian cricketing talents into stars.

Puma Gears Up With Active Bollywood Actor

November 20, 2013

Chitrangada Singh, the 37-year-old Bollywood actor who has been Puma’s brand ambassador since 2012, has launched a digital fitness campaign for the apparel brand.

Neymar Becomes WeChat’s Ambassador

November 14, 2013

FC Barcelona’s forward Neymar will be endorsing WeChat, a free mobile messaging service which, was developed by China’s Tencent and available internationally.

Lenovo Casts Ashton Kutcher As Product Engineer

October 31, 2013

Chinese IT giant Lenovo joins the growing troupe of Asian companies, which understand the pervasive influence Hollywood brings to their brands.

Priyanka Chopra Becomes First Asian Guess Ambassador

October 30, 2013

American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.

Ranbir Kapoor & Indigo Nation Launch Besharam Fashion Line

October 3, 2013

Ahead of the much anticipated opening of Bollywood action-comedy blockbuster Besharam, a new fashion line, inspired by the preppy wardrobe of the film’s hero, Babli (Ranbir Kapoor), has…