July 23, 2015
A recent report by GroupM ESP and IIM Ahmedabad on India’s sporting industry revealed nine factors fundamental to the success of a sports league. Here are the nine…
July 1, 2015
Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.
June 23, 2015
China is planning to ban celebrities from working as presenters on TV shows, according to a new rule by the SAPPRFT, the nation's media watchdog.
June 16, 2015
The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…
June 1, 2015
With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…
May 15, 2015
Despite an underwhelming season for Delhi Daredevils in this year’s IPL, Indian all-rounder Yuvraj Singh has pouched an endorsement and product specialist deal with Alibaba owned flagship UC…
April 29, 2015
ASN has entered into a strategic business partnership with SportzPower for the South Asian market to gain greater insights into the 2nd biggest Sponsorship market in Asia.
April 20, 2015
Unlike the more aggressive expansion strategies by major European football leagues and the National Basketball Association (NBA), Major League Baseball (MLB) has taken a more organic approach in…
April 13, 2015
Asian tennis sensation Kei Nishikori, 25, has secured a three-year global endorsement deal from Japanese housing and building fixtures specialist Lixil Group Corporation.
April 10, 2015
Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.