Celebrity Endorsement

Oppo Scores FC Barcelona Partnership

June 1, 2015

With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…

Yuvi Boost For UC Browser

May 15, 2015

Despite an underwhelming season for Delhi Daredevils in this year’s IPL, Indian all-rounder Yuvraj Singh has pouched an endorsement and product specialist deal with Alibaba owned flagship UC…

ASN Partners SportzPower For Greater Reach In South Asia

April 29, 2015

ASN has entered into a strategic business partnership with SportzPower for the South Asian market to gain greater insights into the 2nd biggest Sponsorship market in Asia.

MLB Continues Batting For Youth As It Expands In China

April 20, 2015

Unlike the more aggressive expansion strategies by major European football leagues and the National Basketball Association (NBA), Major League Baseball (MLB) has taken a more organic approach in…

More Than A Gold Toilet For Nishikori

April 13, 2015

Asian tennis sensation Kei Nishikori, 25, has secured a three-year global endorsement deal from Japanese housing and building fixtures specialist Lixil Group Corporation.

ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media

April 10, 2015

Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.

Yepme Signs On Rhea Chakraborty as Brand Ambassador

March 17, 2015

MTV VJ turned Bollywood actor Rhea Chakraborty, 22, has just been signed as the celebrity ambassador for domestic online shopping portal Yepme.com,

Real Estate Company Backs Indian Shuttlers

February 26, 2015

Domestic urban real estate developer Vishvaraj Infrastructure Limited (VIL) has decided to back aspiring Indian female shuttlers Arundhati Pantawane and Rasika Raje.

ASN INSIGHT: The Dhoni Biopic. Sponsor Goldmine or Gluttony?

February 4, 2015

Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…