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Branded Content: Online Content
INTERVIEW: YouTube Creators Bethany Mota, Sam Tsui, Kurt Schneider and how they work with brand partners
October 30, 2013
The last few years have seen a new breed of content creators emerge in the online content landscape - YouTube Creators. This pioneering set are (usually) young, highly-talented publishers and artists who…
Singapore's Health Promotion Board to use branded content to deliver key youth message
February 11, 2013
Singapore's Health Promotion Board has released a unique web based drama which addresses topics such as alcohol abuse, smoking and cheating at school in the screenplay in an…
Airtel Sponsors YouTube IPL Coverage
March 17, 2010
Telecommunications service provider Bharti Airtel has joined YouTube in hosting the video site's live online broadcasts of IPL 3.
HSBC Sponsors IPL on YouTube
March 1, 2010
HSBC has become a major sponsor of YouTube's live online broadcast of IPL matches this season in a groundbreaking deal.
