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Branded Content: Online Content
INTERVIEW: CHINESE BRANDS HAVE TO BE SAVVIER IN BRANDED CONTENT CREATION
March 24, 2014
ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…
Baidu Ventures Into Cinema
February 19, 2014
China’s largest online search engine, Baidu Inc, has signaled its ambitious film industry plans, with its latest Los Angeles-based venture, Aquamen Entertainment.
Pepsi & MTV Launch Indie Culture Channel in India
February 6, 2014
The bar for branded programming in India has been raised with Pepsi MTV Indies, the latest collaboration between the two youth-oriented giants, focuses on alternative music, film, art,…
Dal Shabet Scores Popcorn Call Deal
February 4, 2014
The popular sextet from the Korean all-girl pop group Dal Shabet is slated as brand ambassadors for Popcorn Call.
Star India Teams Up With Times Internet On IPL Season 7
January 30, 2014
The Indian national cricket team’s chief sponsor, Star India, has tied up with Times Internet, the digital arm of The Times of India Group, for the digital distribution…
MTS Discover: A Trailblazer For Indian Musicians
January 2, 2014
MTS, the telecom brand from Sistema Shyam TeleServices, has launched MTS Discover (http://www.MTSDiscover.com), an online platform that enables aspiring musicians to play at gigs and music festivals happening…
Puma Gears Up With Active Bollywood Actor
November 20, 2013
Chitrangada Singh, the 37-year-old Bollywood actor who has been Puma’s brand ambassador since 2012, has launched a digital fitness campaign for the apparel brand.
Kingfisher Goes Kinglish
November 5, 2013
United Breweries Group’s Kingfisher Premium claims to be the world’s first beer brand to come up with a crowd sourced English font called Kinglish.
INTERVIEW: YouTube Creators Bethany Mota, Sam Tsui, Kurt Schneider and how they work with brand partners
October 30, 2013
The last few years have seen a new breed of content creators emerge in the online content landscape - YouTube Creators. This pioneering set are (usually) young, highly-talented publishers and artists who…
Singapore's Health Promotion Board to use branded content to deliver key youth message
February 11, 2013
Singapore's Health Promotion Board has released a unique web based drama which addresses topics such as alcohol abuse, smoking and cheating at school in the screenplay in an…
