Branded Content: Online Content

Sohu Invests In Saturday Night Live Remake Rights For China

March 3, 2015

Online video portal Sohu is set to partner Lorne Michaels’ Broadway Video to adapt long running satirical sketch show Saturday Night Live for Chinese audiences.

Rise Of Homegrown Web TV Dramas in China…Will Sponsors Bite?

February 11, 2015

Local online TV dramas are tipped for major growth in China this year, industry experts claim, with revenues expected to surpass the USD320m mark.

ASN FORECAST: The Future of Sponsorship. Three CES trends that will shake things up

January 19, 2015

Flying drones, self-driven cars, 4k televisions and smart wearables… every year, the giant tech expo CES throws up a plethora of gizmos. Some are bonkers (Wi-fi kettles anyone?),…

Brands Gravitate To India’s Sports & Film Industry In 2015

January 15, 2015

Brands in India are tipped to leverage on more opportunities to tie-up with films and sports this year and ASN offers its perspectives on this unique marketplace in…

Brand New Media Ventures Into Philippines Online TV Industry

December 5, 2014

Sydney-based global digital media and content marketing firm Brand New Media and major Filipino broadcaster TV 5 are slated to launch 4ME, a multi-channel Internet TV Network in…

Funny or Die Gets An Asian Spinoff

November 18, 2014

Be Funny Studios, a partnership with the Will Ferrell co-founded comedy website "Funny or Die", Creative Artists Agency and Korean public relations firm Prain, was recently launched in…

Youku Tudou Bags The Voice Kids Exclusive Rights

November 13, 2014

Following its deal with Endemol to produce China’s Big Brother, China’s largest online video giant Youku Tudou, has snagged an exclusive rights to produce a Chinese version of…

China’s Big Brother Set For Exclusive Web Debut

November 3, 2014

Fifteen years after debuting in the Netherlands, global reality television phenomenon Big Brother is slated for its Chinese debut on popular video site Youku Tudou in early 2015.

Cartier Blings In CNN Branded Content

October 8, 2014

Global news giant CNN has announced an agreement with Cartier as a sponsor of its new Ones To Watch series.

All Things Hair (ATH) Takes Off In The Philippines

September 24, 2014

All Things Hair (ATH) YouTube Channel, a branded content initiative by Google and Unilever’s global hair brands^, has debuted with much fanfare in the Philippines.