Branded Content: Online Content

Mobile Content Primed For Growth In India: Education, Investment, Innovation & Integration Are The Keys

September 23, 2015

A recent study has revealed that 75% of Indian marketers are allocating 10% or under from their budgets to mobile [compared to 66% of APAC marketers].

Thailand Tipped For SVOD First Wave Revolution, Local Content Industry Also Poised For Boom

September 15, 2015

Free-to-air and pay-TV presently dominate Thailand's entertainment industry but streaming video on demand (SVOD) is slated to become an emerging sector, with ten players jousting for market share…

Is Celebrity Endorsement The Best Option For Intel In China?

August 17, 2015

Ahead of the IAAF World Championship starting later this week in Beijing, Intel has secured endorsement deals with two Chinese athletes... but should they have bothered?

Amazon Wants A Slice Of India’s Booming Online Video Market

July 24, 2015

E-commerce behemoth Amazon will spend USD5b to make India its second largest market, including the launch of Amazon Prime and Amazon Instant Video platforms later this year, according…

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).

Globe Gets On The Disney Bandwagon

May 8, 2015

Following partnerships with the likes of Google, Spotify, NBA, HOOQ, Facebook and WhatsApp, Globe Telecom has secured a multi-year collaboration with Walt Disney Southeast Asia to provide its…

Wolf Totem Copyright Kerfuffle In China

March 23, 2015

State-owned film company China Film Group has taken legal action against popular online video sites Youku Tudou, Baidu and Sina Weibo for copyright infringement of Sino-French production Wolf…

Singapore Squash Banks Marigold Sponsorship

March 12, 2015

Ahead of the SEA Games in June, the Singapore Squash Rackets Association (SSRA) has received a long overdue sponsorship fillip from Marigold, one of the largest local dairy…

ASN INSIGHT: The MCN Boom in Asia & The Evolving Entertainment Landscape

March 11, 2015

With the growth of digitization, multiple-devices and smartphone penetration in Asia, audiences have been lapping up online videos from creators on platforms such as YouTube, challenging traditional TV’s…

ASN POV: The Lowdown on YouTube's Branded Content "Guidelines"

March 6, 2015

With news of YouTube’s regulatory changes for Branded Content making the headlines last week, advertisers and multi-channel networks (MCNs) have been expecting this inevitability