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Branded Content: Online Content
Koreans Are Gluttons For Online Video: Lessons For Brands
April 29, 2016
With the ubiquity of multi-screens and the value of online video in the Asia-Pacific market, Google has zeroed in on one of the biggest video consumption markets, South…
Indian Furniture Rental Start-Up Gets Crafty On Branded Content
April 25, 2016
Indian furniture rental start-up Furlenco has raised its branded content game by collaborating with leading, homegrown pop cultural phenomenon The Viral Fever (TVF) on ‘Truth or Dare With…
India Today Partners Bollywood’s Finest Filmmakers To Rev Up Mobile Content
March 29, 2016
Delhi-based media conglomerate Living Media, which owns a plethora of media outlets, including news channel and magazine India Today has secured collaborations with some of the most sought-after…
Homegrown YouTube Content Creation Generating 80% More Watchtime Year-on-Year: India
March 18, 2016
YouTube India has recently announced that local content creators Culture Machine, Only Much Louder (OML), Qyuki, and The Viral Fever (TVF) are set to launch new original properties…
ASN Interview: 101India Head Honcho Demystifies India’s Branded Content Scene
February 5, 2016
With the rise of digital penetration and insatiable hunger for snackable content amongst Indian audiences, brands are foraying into the scene to engage with youthful consumers.
ASN INSIGHT: Who is to blame for the continually haphazard Media Sponsorship in Asia: the Agencies or the Networks?
December 17, 2015
This week, we already have featured some superb Branded Content from whisky manufacturer, Johnnie Walker. Unfortunately, these global examples that appear in media in Asia are putting home-grown…
ASN INTERVIEW: Diageo reveals their killer Branded Content secret... Neuroscience
December 14, 2015
The use of data to influence the creative process may sound like a trainsmash waiting to happen, but Johnnie Walker have pulled off a coup with their one…
Pitchers Is A Branded Content Win For Kingfisher Beer in Restrictive Dark Market
December 7, 2015
Liquor companies in India have a history of deploying surrogate advertising* techniques to circumvent the strict restrictions to promote their products on traditional media.
Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?
November 23, 2015
With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…
ASN Interview: Mondelez Focusing On “Big Media” Sponsorship Platforms For Growth
October 5, 2015
The term “emerging giant” sounds oxymoronic, but FMCG holding company Mondelez [MDLZ.OQ] – the confectionery and snacks business of Kraft Foods – is maybe not as big a…
