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Branded Content: Online Content
Manchester City Score Global Robot Partnership From Chinese Tech Firm
September 14, 2016
Fresh from a successful fan-led hackathon in the UK, Manchester City continues creating buzz in the tech world after signing a landmark partnership deal with Shenzhen-based tech firm…
Billboard Continues Asian Expansion With China Push
September 14, 2016
Following Billboard’s recent ventures into the Philippines and Thailand earlier this year, the American entertainment giant has set its eyes on China’s emerging music scene.
Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality
September 8, 2016
Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.
More Content Partnerships In India’s Lively Digital Entertainment Landscape
August 31, 2016
Digital content partnerships in India have been in the spotlight this week with two major deals announced, by OTT player Hooq and perennial social platform Twitter.
Challenger Tourist Board Breaks The Mould With Branded Content Push in 2016
August 29, 2016
Asian pay TV operator Celestial Tiger Entertainment is diversifying into the original content business with the reality series, The Ultimate BROcation, and has found funding from a fast-rising spender…
Jammin’ YouTube Music Series Attracts Telco and Whisky Sponsors
August 15, 2016
Indian multi-channel network Qyuki, which boasts Oscar Award winner A.R. Rahman as a co-founder, has unveiled Jammin’ its latest music themed digital content offering.
Content Network, Vice, Eyes India As It Stamps Footprints Across The Globe
June 23, 2016
One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.
Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)
June 10, 2016
Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…
ESPN Gets Ambitious In India's Growing Sports Industry
June 2, 2016
With India’s buoyant sports industry in mind, global sports broadcaster ESPN will unveil a localised version of its mobile app in the nation, the first market outside the…
China’s Football Content Gets A Match Winning Assist From Goal.Com
May 26, 2016
With the influx of European football clubs and international brands diving into China’s fast-emerging football industry, it was inevitable that global online football portal Goal.com would spread its…
