Bollywood

Big B & PC Replace Aamir Khan As Incredible India’s Brand Ambassadors

January 22, 2016

Bollywood superstars Amitabh Bachchan and Priyanka Chopra are the new brand ambassadors of the Incredible India campaign, becoming the first to be directly hired by the government.

Market Forces Cause ASN to Downgrade Celebrity Index in 2016 And Beyond

October 9, 2015

It has traditionally been the largest genre of Sponsorship in Asia - and a bank shot for hundreds of brands in Asia - but a few market forces…

Shraddha Kapoor Continues Being An Endorsement Darling

August 11, 2015

Bollywood starlet Shraddha Kapoor, 26, has joined actor-director Farhan Akhtar as the brand ambassador for Dulux Paint in India.

Ranbir Kapoor Drives With Renault

July 29, 2015

After four years in India, French automobile brand Renault has roped in Bollywood A-lister Ranbir Kapoor as a brand ambassador to woo India’s fast-growing, affluent millennial population.

ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene

July 16, 2015

While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…

Arjun Kapoor Cycles Off With Hero

July 1, 2015

Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.

Oppo Scores FC Barcelona Partnership

June 1, 2015

With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…

Investment Hunt For India’s First Celebrity Endorsed Home Shopping Channel

May 20, 2015

Best Deals TV, kickstarted by Bollywood action hero Akshay Kumar and business mogul Raj Kundra are targeting private equity funds and HNW individuals to garner USD15.7m in the…

Graphic India Raises USD2.8m In Capital

March 19, 2015

Indian digital comics and animation house Graphic India, founded by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman in January 2013, has raised another USD2.8 million in…

Brands Gravitate To India’s Sports & Film Industry In 2015

January 15, 2015

Brands in India are tipped to leverage on more opportunities to tie-up with films and sports this year and ASN offers its perspectives on this unique marketplace in…