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Badminton
Puma Eyes Indian Badminton Scene For Growth With PV Sindhu Endorsement
January 24, 2025
Puma has sealed a landmark multi-year endorsement deal with PV Sindhu, India’s badminton star and two-time…
Etihad Airways Partners Badminton World Federation (BWF) In Global Deal
January 13, 2025
The national carrier of UAE, Etihad Airways, has struck a multi-year partnership with the Badminton World…
Chinese White Goods Maker Changhong Backs The National Badminton Team
September 25, 2020
Chinese white goods maker Changhong has become the latest sponsor of the China National Badminton Team.…
Travel StartUp Emerges In Asia With BWF Deal
March 4, 2020
Map-based, travel startup Stay22 has agreed a deal to become the official travel solutions sponsor for…
FedEx Partners BBC In Latest Branded Content Deal
October 8, 2019
FedEx Express has secured a deal to partner BBC Global news in a branded content deal, including key Asian markets.
Djarum Owned E-Tailer Blibli Dives Into Video Streaming; Leverages On Indonesia Open Sponsorship
July 17, 2019
Indonesian e-commerce platform Blibli, owned by tobacco giant Djarum Group, has launched an on-demand video streaming platform called Blibli Play.
Li Ning Ousts Yonex With Srikanth Kidambi Endorsement
January 15, 2019
Chinese sportswear brand Li Ning has sealed a four-year endorsement deal worth US$4.9m with Indian badminton star Srikanth Kidambi.
Mid-Tier Moutai Brand Laymau Nets Major Badminton Deal
July 30, 2018
Chinese moutai brand Laymau has bagged a partnership with the Badminton World Federation (BWF) for the ongoing BWF World Championships in Nanjing.
HSBC Signals Strategy Shift As It Partners With BWF
January 10, 2018
In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…
PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
