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ASN INSIGHT: Outlier Yokohama Clinches Global Mega Deal To Challenge Bridgestone's Dominance
February 27, 2015
Japanese tyre company Yokohama Rubber will become Chelsea’s new shirt sponsor in a five-year deal reportedly worth USD300m, making it the second most lucrative in Premier League history.
Thailand’s Ad Spend Nosedives In 2014
January 16, 2015
Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…
Asia & Middle East Fuel Global Sports Growth
January 12, 2015
A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.
Hero MotoCorp Ventures Deeper Into Indian Football
December 30, 2014
Following the success of the Indian Super League’s (ISL) maiden season, title sponsor Hero MotoCorp has announced a three-year partnership deal with the All India Football Federation (AIFF).
Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice
December 4, 2014
The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.
Nissan Endorses FIA Global Road Safety Programme
October 7, 2014
The FIA, international motorsport's governing body, has sealed a partnership with Nissan to promote road safety across the world.
Jaguar Partners Nishikori
September 18, 2014
US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.
Kings XI Punjab Scores Two New Partners
September 17, 2014
IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.
Hyundai Renews Olympique Lyonnais Sponsorship
September 15, 2014
Korean car manufacturer Hyundai has renewed its shirt sponsorship deal with French Ligue 1 team Olympique Lyonnais for the next two years.
Domestic Sponsors Backing Beijing’s Winter Olympics Bid
September 2, 2014
Beijing’s bid to host the 2022 Winter Olympics has been boosted after securing sponsorship from eight major Chinese corporations.
